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Book Categories |
Foreword | 10 | |
Foreword | 11 | |
Introduction | 13 | |
Pt. I | Planning and Organizing the Campaign | 19 |
1 | The Office You Want to Run For | 21 |
2 | Election Statistics | 27 |
3 | Local Election Laws - Getting on the Ballot | 33 |
4 | Financial Reporting | 41 |
5 | District Geography and Demography | 47 |
6 | Talking to an Old Hand | 53 |
7 | Campaign Theme and Strategy | 59 |
8 | Party, Nonpartisan, and Independent Candidates | 65 |
9 | Computers - Using Them in the Campaign | 73 |
Pt. II | Campaigning - The People | 87 |
10 | You Have to Have a Plan | 89 |
11 | Scheduling and a Calendar | 97 |
12 | The Campaign Manager | 103 |
13 | Getting a Volunteer Coordinator | 111 |
14 | The Candidate | 117 |
15 | Money and Fundraising | 127 |
16 | Winning It One Precinct at a Time | 137 |
Pt. III | Campaign Procedures and Techniques | 143 |
17 | Literature - The Campaign Brochure | 145 |
18 | Getting a Good Mailing List | 155 |
19 | Doing a Mailing | 159 |
20 | Radio and Television | 169 |
21 | Newspapers | 179 |
22 | Yard Signs and Billboards | 189 |
23 | Going Door to Door | 197 |
24 | Miscellaneous Things That Ought to Be Mentioned | 205 |
Pt. IV | Appendixes | 213 |
A | Sample Campaign Plan | 215 |
B | Initial Planning Worksheet | 221 |
C | Week-by-Week Campaign Planning Form | 223 |
D | Nominating-Petition Worksheet | 229 |
E | Sample Volunteer Card | 231 |
F | Sample Scheduling Form | 233 |
G | Directory of State Elections Officers | 235 |
H: Glossary of Terms | 241 | |
Index | 247 |
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