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| Ch. 1 | Persuasion across genres : emerging perspectives | 3 |
| Ch. 2 | Persuasion in business negotiations | 27 |
| Ch. 3 | Persuasion in judicial argumentation : the opinions of the advocates general at the European Court of Justice | 59 |
| Ch. 4 | In search of "successful" political persuasion : a comparison of the styles of Bill Clinton and Ronald Reagan | 105 |
| Ch. 5 | In a nutshell : persuasion in the spatially constrained language of advertising | 135 |
| Ch. 6 | "Polls and surveys show" : public opinion as a persuasive device in editorial discourse | 153 |
| Ch. 7 | Persuasion as implicit anchoring : the case of collocations | 183 |
| Ch. 8 | Generic patterns in promotional discourse | 213 |
| Ch. 9 | Towards understanding modern persuasion | 229 |
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Add Persuasion Across Genres: A linguistic Approach, Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universi, Persuasion Across Genres: A linguistic Approach to the inventory that you are selling on WonderClubX
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Add Persuasion Across Genres: A linguistic Approach, Persuasion, in its various linguistic forms, enters our lives daily. Politicians and the news media attempt to change or confirm our beliefs, while advertisers try to bend our tastes toward buying their products. Persuasion goes on in courtrooms, universi, Persuasion Across Genres: A linguistic Approach to your collection on WonderClub |