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Book Categories |
Ch. 1 | Introduction | 1 |
Ch. 2 | Satisfying customer needs | 11 |
Ch. 3 | Using resources | 63 |
Ch. 4 | Making money | 116 |
Ch. 5 | Today | 153 |
Ch. 6 | And in the future | 189 |
Ch. 7 | Origins of strategy | 219 |
Ch. 8 | Putting it all together - the Escher cycle | 249 |
Ch. 9 | Conclusions | 285 |
App | A personal example | 310 |
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