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Introduction xiii
Profitability
Understanding Your Profit Margins 3
eBay Insertion Fees 4
eBay Final Value Fees 4
eBay Buy It Now Fees 5
eBay Feature Fees 6
PayPal Fees 7
Postage Rates 7
Listing Formats: Auction, Fixed Price and Store Inventory 7
Profitability Examples Using the Fixed Price Format 10
Auctions 14
Profitability Examples Using the Auction Format 16
Using the Store Inventory Format 22
Store Inventory Format Insertion Fees 23
Store Inventory Format Final Value Fees 23
When to use the Store Inventory Listing Format 24
Profitability Examples Using the Store Inventory Format 28
Unpaid Items 31
Monitor Unsold Listings To Maximize Profitability 33
Profitability Examples that Examine Unsold Listings 36
ProfitBuilder Software: The Most Powerful Tool to Maximize Profits and Analyze Risk 53
Hidden Tips and Tricks to Cut Costs and Boost Your Profitability 59
Packaging Materials 59
Boxes 61
Free Priority Mail Boxes 61
Free Boxes From Businesses 61
eBay Fees 62
The Second Chance Offer 66
Create New Listing to Save Insertion Fees 66
PayPal and Other Forms of Payment 68
Merchant Accounts 68
Use Your Banking Relationship to Profit on the "Money Float" 70
Accepting Cashier's Checks and Money Orders 73
Shipping Costs 73
Flat-Rate Priority Mail Service 73
Free Carrier Mail Pickup 74
Multiple Shipping Options 75
Shipping Insurance 75
Cost of Goods 77
Employee Wages 77
Labor Costs and Business Processes 79
Answering Emails 79
Packaging Your Orders 80
Standardize Your Products as Much as Possible 82
Fulfillment Houses 83
What Type of Business Do You Want to Be? 86
Product Acquisition and Pricing
Understanding Your Role in the Supply Chain: Finding Products to Sell 89
Get the Account 92
How to Present Yourself to a Large Distributor 92
Finding a Large Distributor 93
Liquidators 94
Large Distributors vs Liquidators 95
Distributors that Accept Returns 96
Trade Shows 97
Negotiating: Nothing is Impossible, Always Ask Questions 99
What You Want 99
What You Can Get 101
Ask Questions 102
Product Selection: How do I Know What Will Sell? 105
Do Your Research 106
The ProfitBuilder Risk Ratio 109
Product Pricing: Is Being the Price Leader the Way to Go? 119
Different Pricing Strategies for Different Situations 121
Using a "Mixed Bag" of Prices 123
Adapting the "Mixed Bag" Strategy to Your eBay Business 124
Using the "Mixed Bag" Pricing Strategy with Complementary Items 125
Running Your eBay Business
Customer Service: Be All You Can Be 129
What the Customer Wants 129
Most Buyers Don't Read 133
Over-Promise and Over-Deliver 134
Email Response Time 135
Dealing with the Angry Customer 135
Building Up an Exceptional Feedback Record 137
Leaving Feedback for Customers 137
The Shipping and Handling Dilemma 139
Keep it Simple 143
Start Small, Keep Costs Low and Build From There 145
Rent for Office or Warehouse Space 145
Employees 146
Quitting Your Day Job 147
Fund Your Start-Up by Selling Off Personal Items 147
Investing and Wealth Building Strategies
The Government Wants to Help You be Successful 151
How Operating an eBay Business Can Save You Taxes 152
Corporate Filings and Business Structures 154
Increase Your Profits Using Business Deductions and Loopholes 157
Start-Up Business Deductions 158
Costs of Setting Up Business Structure 159
Cost of Licenses 159
Office Supplies 159
Office and Equipment Costs 159
Bookkeeping Set-Up 159
Costs Associated With Selling on eBay 159
Costs of Inventory 159
Learning and Educational Expenses 159
Daily Business Expenses 160
Auto Expenses 161
Meal and Travel Expenses 161
Medical Expenses 162
Special Loopholes for Homeowners 163
Become an eBay Millionaire 167
Investing Examples 168
The Final Word 171
More Profitability and Unsold Listing Examples 177
Glossary 189
Index 199
About the Author 207
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Add eBay Millionaire or Bust: Hidden Strategies That Maximize Profits and Create Wealth, For the experienced eBay seller and those just getting started, eBay Millionaire or Bust takes an inside look at the top reasons why some eBay business owners are not reaching their full potential, and teaches minor adjustments that skyrocket profits.
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Add eBay Millionaire or Bust: Hidden Strategies That Maximize Profits and Create Wealth, For the experienced eBay seller and those just getting started, eBay Millionaire or Bust takes an inside look at the top reasons why some eBay business owners are not reaching their full potential, and teaches minor adjustments that skyrocket profits.
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