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Book Categories |
| 1 | Introduction | 8 |
| 2 | Elements | 12 |
| 3 | Principles | 24 |
| 3.1 | Unity & variety | 26 |
| 3.2 | Grouping | 36 |
| 3.3 | Rhythm & pattern | 48 |
| 3.4 | Connection | 62 |
| 3.5 | Contrast | 74 |
| 3.6 | Context & scale | 92 |
| 3.7 | Balance | 102 |
| 3.8 | Placement | 120 |
| 3.9 | Proportion | 130 |
| 3.10 | Meaning | 142 |
| 4 | Process | 168 |
| 4.1 | Case study 1 | 170 |
| 4.2 | Case study 2 | 176 |
| 4.3 | Case study 3 | 182 |
| 4.4 | Case study 4 | 188 |
| Image list & credits | 194 | |
| Index | 198 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Rich Boi
reviewed The Nature of Design on December 18, 2007
The Nature of Design
Coming back to design work after a long gap motivated me to study textbooks again for the first time in years - and I'm very happy I did! This AVA series is beautifully produced and this book was filled with inspiring examples of format-based concepts. I felt the fresh excitement of a student exploring a new field, and it's helped motivate me to redouble my creative/professional efforts.
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