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Book Categories |
Preface | 10 | |
Introduction: Using This Book | 12 | |
Ch. 1 | Why Publicity? | 13 |
Ch. 2 | Your Marketing Plan | 23 |
Ch. 3 | Public Relations Primer | 35 |
Ch. 4 | Basic Publicity Tools | 53 |
Ch. 5 | Working with the Print Media | 69 |
Ch. 6 | Working with Television & Radio | 93 |
Ch. 7 | Preparing a Press Release | 105 |
Ch. 8 | Writing a Press Release | 117 |
Ch. 9 | Producing a Press Release | 131 |
Ch. 10 | Planning Exhibition Publicity | 137 |
Ch. 11 | The Exhibition Press Release | 147 |
Ch. 12 | Be Not Overwhelmed | 169 |
Appendix | 173 | |
Sources of Further Information | 174 | |
Media Personnel | 178 | |
Index | 183 |
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Add Fine Art Publicity: The Complete Guide for Galleries and Artists, This savvy resource helps artists and art professionals generate the publicity that keeps their artwork and business in the public spotlight. Provided are practical tools for attracting the media's attention and building bridges between artists, their gal, Fine Art Publicity: The Complete Guide for Galleries and Artists to the inventory that you are selling on WonderClubX
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Add Fine Art Publicity: The Complete Guide for Galleries and Artists, This savvy resource helps artists and art professionals generate the publicity that keeps their artwork and business in the public spotlight. Provided are practical tools for attracting the media's attention and building bridges between artists, their gal, Fine Art Publicity: The Complete Guide for Galleries and Artists to your collection on WonderClub |