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Book Categories |
| Foreword | ||
| Acknowledgments | ||
| Introduction: Citizen Brands in a Consumer Democracy | ||
| Ch. 1 | The First Commandment: Evolve from Consumers to People | 1 |
| Ch. 2 | The Second Commandment: Evolve from Honesty to Trust | 47 |
| Ch. 3 | The Third Commandment: Evolve from Product to Experience | 79 |
| Ch. 4 | The Fourth Commandment: Evolve from Quality to Preference | 99 |
| Ch. 5 | The Fifth Commandment: Evolve from Notoriety to Aspiration | 113 |
| Ch. 6 | The Sixth Commandment: Evolve from Identity to Personality | 127 |
| Ch. 7 | The Seventh Commandment: Evolve from Function to Feel | 153 |
| Ch. 8 | The Eighth Commandment: Evolve from Ubiquity to Presence | 175 |
| Ch. 9 | The Ninth Commandment: Evolve from Communication to Dialogue | 195 |
| Ch. 10 | The Tenth Commandment: Evolve from Service to Relationship | 215 |
| Conclusion: A Final Note on Citizen Brandship | 229 | |
| Notes | 233 | |
| Index | 237 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
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Add Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy, Leading brand designer Marc Gobé builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gobé argues that corporations need a new vision to surv, Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy to the inventory that you are selling on WonderClubX
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Add Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy, Leading brand designer Marc Gobé builds on his highly successful Emotional Branding strategy with Citizen Brand, a powerful new concept designed to help companies earn the trust of today's consumers. Gobé argues that corporations need a new vision to surv, Citizen Brand: 10 Commandments for Transforming Brands in a Consumer Democracy to your collection on WonderClub |