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Acknowledgments vi
Foreword: The Importance of Integrated Thinking vii
Section 1 Design Thinking Methods: From Innovation to Integration to Transformation
Chapter 1 Notes on the Evolution of Design Thinking: A Work in Progress Craig M. Vogei 3
Chapter 2 The Designful Company Marty Neumeier 15
Chapter 3 Creating the Right Environment for Design Julian Jenkins 23
Chapter 4 Designing Business: New Models for Success Heather M.A. Fraser 35
Chapter 5 Unleashing the Power of Design Thinking Kevin Clark Ron Smith 47
Chapter 6 Design Thinking and Design Management: A Research and Practice Perspective Rachel Cooper Sabine Junginger Thomas Lockwood 57
Chapter 7 The Four Powers of Design: A Value Model in Design Management Brigitte Borja de Mozota 65
Chapter 8 Transition: Becoming a Design-Minded Organization Thomas Lockwood 81
Section 2 Value: Building Brands, By Design
Chapter 9 Building Leadership Brands by Design Jerome Kathman 99
Chapter 10 Let's Brandjam to Humanize Our Brands Mark Gobé 109
Chapter 11 Bringing the Future into Global Brands Tony Kim 121
Chapter 12 Brand-Driven Innovation Erik Roscam Abbing Christa van Gessel 131
Chapter 13 Branding and Design Innovation Leadership: What's Next? Phil Best 145
Section 3 Influence: The Hidden Importance of Service Design
Chapter 14 Service Design: An Appraisal Roberto M. Saco Alexis P. Goncalves 159
Chapter 15 Bottom-Line Experiences: Measuring the Value of Design in Service Lavrans Løvlie Chris Downs Ben Reason 173
Chapter 16 From Small Ideas to Radical Service Innovation Mark Jones Fran Samalionis 185
Chapter 17 Would You Like Service withThat? Chris Bedford Anson Lee 197
Chapter 18 Service Design via the Global Web: Global Companies Serving Local Markets Brian Gillespie 205
Section 4 Meaning: Creating Customer Experiences That Matter
Chapter 19 The Mathematics of Brand Satisfaction Chris Rockwell 221
Chapter 20 Will Meaningful Brand Experiences Disrupt Your Market? David W. Norton 231
Chapter 21 The Road to Authentic Brand is Jittered with Design David Lemley 243
Chapter 22 Customer Loyalty and the Elements of User Experience Jesse James Garrett 251
Chapter 23 Experiential Design Drives an Established Brand Judi Jacobs Jeff Hackett 259
About DMI 267
Editor Biography 268
Authors' Biographies 269
Index 277
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Ryan Arroyo
reviewed Design Thinking: Integrating Innovation, Customer Experience, and Brand Value on December 19, 2018
Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
Great series of essays on what makes Design Thinking. Most interesting for me turned out to be the essays service design and brand. A little dry at times so don't go in expecting an easy read.
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Add Design Thinking: Integrating Innovation, Customer Experience, and Brand Value, Design Thinking is packed with intriguing case studies and practical advice from industry experts. This anthology is organized into three sections that focus on the use of design for innovation and brand-building, the emerging role of service de, Design Thinking: Integrating Innovation, Customer Experience, and Brand Value to the inventory that you are selling on WonderClubX
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Add Design Thinking: Integrating Innovation, Customer Experience, and Brand Value, Design Thinking is packed with intriguing case studies and practical advice from industry experts. This anthology is organized into three sections that focus on the use of design for innovation and brand-building, the emerging role of service de, Design Thinking: Integrating Innovation, Customer Experience, and Brand Value to your collection on WonderClub |
