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Book Categories |
Ch. 1 Design Value: A Framework for Measurement Thomas Lockwood Lockwood, Thomas 3
Ch. 2 Analytic Enhancements to Strategic Decision-Making: From the Designer's Toolbox Ravi Chhatpar Chhatpar, Ravi 13
Ch 3 Corporate Strategy: Bringing Design Management into the Fold Frans Joziasse Joziasse, Frans 23
Ch. 4 Design with Heart Robyn Waters Waters, Robyn 33
Ch. 5 Innovation, Growth, and Getting to Where You Want to Go Ryan Jacoby Jacoby, Ryan Diego Rodriguez Rodriguez, Diego 43
Ch. 6 Design Strategies for Technology Adoption Alonzo Canada Canada, Alonzo Pete Mortensen Mortensen, Pete Dev Patnaik Patnaik, Dev 55
Ch. 7 Strategy for the Real World Kevin McCullagh McCullagh, Kevin 67
Ch. 8 Developing Tangible Strategies Laura Weiss Weiss, Laura 79
Ch. 9 Managing the Evolution of Microsoft's Hardware Business Andy Cargile Cargile, Andy Ken Fry Fry, Ken 87
Ch. 10 The Best Strategy is the Right Strategy Sohrab Vossoughi Vossoughi, Sohrab 97
Ch. 11 The Design Imperative in Consumer Goods Claudia Kotchka Kotchka, Claudia 111
Ch. 12 Visual Thinking: A Leadership Strategy Mark Dziersk Dziersk, Mark 119
Ch. 13 From Lock-in to Lock-out: Using Design to Create Fiercely Loyal Customers Jeremy Alexis Alexis, Jeremy 131
Ch. 14 Law Meets Design: Transforming Valuable Designs into Powerful Assets Joshua Cohen Cohen, Joshua 139
Ch. 15 Measuring the Future Brand Effect of Graphic Design Cert Kotchka Kotchka, Cert Jos Vink Vink, Jos 147
Ch. 16 Design Managers as Company Strategists: The Power of the Eighth S EunSook Kwon Kwon, EunSook Michael Cooper Cooper, Michael Joe Synan Synan, Joe 159
Ch. 17 A New Airplane for a New World: The Boeing 787Dreamliner John Barratt Barratt, John Ken Down Down, Ken 173
Ch. 18 Designing for the Times Joe Duffy Duffy, Joe Eric Block Block, Eric 183
Ch. 19 Delivering Success Through Design: Reinventing the Batting Helmet Dave Franchino Franchino, Dave 193
Ch. 20 How We Developed "Communicating Caterpillar: One Voice" Bonnie Briggs Briggs, Bonnie 201
Ch. 21 Navigating a Sea Change Lauralee Alben Alben, Lauralee 211
Ch. 22 Solving the Right Problem: A Strategic Approach to Designing Today's Workplace Arnold Craig Levin Levin, Arnold Craig 229
About DMI 241
Authors' Biographies 243
Index 249
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Kris Vander Putten
reviewed Building Design Strategy: Using Design to Achieve Key Business Objectives on February 19, 2014 Building Design Strategy: Using Design to Achieve Key Business Objectives
Funny and well researched book on design both for designers and non-designers alike. The more you know design and design history, the more you will be appalled by its depth - lots of complex and non-obvious stuff is told in the passing.
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Add Building Design Strategy: Using Design to Achieve Key Business Objectives, How can design be used to solve business problems? That's the question answered, in many innovative ways, by Building Design Strategy. Mark Dziersk, EunSool Kwon, Arnold Levin, Laura Weiss, and many more top-name contributors share their experience, Building Design Strategy: Using Design to Achieve Key Business Objectives to the inventory that you are selling on WonderClubX
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Add Building Design Strategy: Using Design to Achieve Key Business Objectives, How can design be used to solve business problems? That's the question answered, in many innovative ways, by Building Design Strategy. Mark Dziersk, EunSool Kwon, Arnold Levin, Laura Weiss, and many more top-name contributors share their experience, Building Design Strategy: Using Design to Achieve Key Business Objectives to your collection on WonderClub |
