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Sex Appeal : The Art of Allure in Graphic and Advertising Design Book

Sex Appeal : The Art of Allure in Graphic and Advertising Design
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Sex Appeal : The Art of Allure in Graphic and Advertising Design, In this first book to seriously examine the use and/or abuse of sex and innuendo in the mass media, interviews with leading figures in mainstream marketing focus on sex and innuendo, from the so-called satiric pornography of Calvin Klein ads and the muscl, Sex Appeal : The Art of Allure in Graphic and Advertising Design
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  • Sex Appeal : The Art of Allure in Graphic and Advertising Design
  • Written by author Steven Heller
  • Published by Allworth Press,U.S., 2000/06/01
  • In this first book to seriously examine the use and/or abuse of sex and innuendo in the mass media, interviews with leading figures in mainstream marketing focus on sex and innuendo, from the so-called satiric pornography of Calvin Klein ads and the muscl
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Authors

Acknowledgments iii
Introduction
Sex Sells xii
Foreplay
Period Piece a Personal Look 2
Section 1 Animal Magnetism
Monkey Business in the Erogenous Zone 14
Legs, Logos, and Ethology: Just How Graphic Is Graphic Design? 21
Growing Up with Playboy 25
Section 2 Sex as Metaphor
Perfection 32
The Inevitable Sexuality of Competence 36
Drugstore Travelogue 40
(i) The Erotics of Type 43
Sex and Typography Revisited (letters of discredit) 54
"I'm Wet and Ready Now!": A Brief Look into the World of Adult Typography 66
Plastic Phallic Fantastic! 69
The Hard Sell 74
The Dirty Bits: Tortured Torsos and Headless Women 79
Phallocentric Sales Pitches and Crotch-Driven Slogans 82
Girl Games 84
Section 3 Chic Sex
Talking Dirty 90
Death of a Porn Star 93
"I'll Teach You How to CK": Madonna Sex 96
Mind over Merkin 100
Shave, Wax, Depilate 102
Between Flesh and Hardware 105
I See London, I See France, I See Calvin's Underpants 108
Don't Ask, Don't Tell: Repressed Sexuality in Late Twentieth-Century American Advertising and Marketing 116
Got Sex? 123
Section 4 Sex, Power, Feminism
Girlzines: Sex and Morality in Print 130
Dressing Love's Wound: Purple Magazine and Post-Feminist Porn 138
Lock, Stock, and Barrel: Sexing the Digital Siren 148
Circuits of Desire: Techno Fetishism and Millennial Technologies of Gender 152
Technologies of Undressing: The Digital Paper Dolls of KISS 159
Socialization and Imagemaking 167
Not Even a Woman's Hand: Sex in Advertising, Middle East Style 172
Section 5 Sexual Progress
The Sexual Evolution, 1900-2000 176
What a Body! Paperback Covers of the 1940s and '50s 230
The Wanton and the Wicked: The Golden Age of Sexy Movie Posters in Hollywood 237
Section 6 Talking Sex
Art Paul: Designing Playboy Interview with Steven Heller 246
Mike Salisbury: Designing Sex Interview with Steven Heller 257
Ralph Ginzburg: Putting the Erotic in Eros Interview with Steven Heller 261
Sex-pologue
An Aesthetics of Sexuality: The Forgotten Eroticism of Long Hard Work (with apologies to "Learning from Las Vegas") 266
Index 269


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Sex Appeal : The Art of Allure in Graphic and Advertising Design, In this first book to seriously examine the use and/or abuse of sex and innuendo in the mass media, interviews with leading figures in mainstream marketing focus on sex and innuendo, from the so-called satiric pornography of Calvin Klein ads and the muscl, Sex Appeal : The Art of Allure in Graphic and Advertising Design

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Sex Appeal : The Art of Allure in Graphic and Advertising Design, In this first book to seriously examine the use and/or abuse of sex and innuendo in the mass media, interviews with leading figures in mainstream marketing focus on sex and innuendo, from the so-called satiric pornography of Calvin Klein ads and the muscl, Sex Appeal : The Art of Allure in Graphic and Advertising Design

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Sex Appeal : The Art of Allure in Graphic and Advertising Design, In this first book to seriously examine the use and/or abuse of sex and innuendo in the mass media, interviews with leading figures in mainstream marketing focus on sex and innuendo, from the so-called satiric pornography of Calvin Klein ads and the muscl, Sex Appeal : The Art of Allure in Graphic and Advertising Design

Sex Appeal : The Art of Allure in Graphic and Advertising Design

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