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Book Categories |
1 | Introduction and overview | 1 |
2 | The four trajectories of industry evolution | 27 |
3 | How change unfolds on each trajectory | 65 |
4 | Assessing the nature and stage of evolution in an individual industry | 95 |
5 | Conforming to the rules of change within an industry | 125 |
6 | Creating a business-unit strategy that exploits the opportunities in industry evolution | 151 |
7 | Diversifying across businesses to capitalize on industry evolution | 187 |
8 | Epilogue | 211 |
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