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How Industries Evolve: Principles for Achieving and Sustaining Superior Performance Book

How Industries Evolve: Principles for Achieving and Sustaining Superior Performance
How Industries Evolve: Principles for Achieving and Sustaining Superior Performance, , How Industries Evolve: Principles for Achieving and Sustaining Superior Performance has a rating of 4 stars
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How Industries Evolve: Principles for Achieving and Sustaining Superior Performance, , How Industries Evolve: Principles for Achieving and Sustaining Superior Performance
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  • How Industries Evolve: Principles for Achieving and Sustaining Superior Performance
  • Written by author Anita M. McGahan
  • Published by Harvard Business Press, November 2004
  • In this guide for executives, McGahan (management, Boston U.) explains how industries that seem to change overnight actually evolve in predictable stages over a period of decades. Drawing upon a series of ten statistical research studies, she identifies f
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Book Categories

Authors

1Introduction and overview1
2The four trajectories of industry evolution27
3How change unfolds on each trajectory65
4Assessing the nature and stage of evolution in an individual industry95
5Conforming to the rules of change within an industry125
6Creating a business-unit strategy that exploits the opportunities in industry evolution151
7Diversifying across businesses to capitalize on industry evolution187
8Epilogue211


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