Catch!: A Fishmonger's Guide to Greatness Book

With the bestselling "Fish!," Seattle's Pike Place Fish Market became famous both for its fascinating work culture and as a striking model for personal and business success. "Catch!" continues where "Fish!" left off, taking readers behind the scenes at the market for more life lessons.

Library Journal

The Pike Place Fish Market in Seattle has already been immortalized in the best-selling book and training film Fish and in various TV shows and movies. This newest work purports to be the "inside story" of what it is like actually to work at the market. It begins promisingly, with short biographies and pictures of each employee. However, their stories are quickly overpowered by business and training jargon and a heavyhanded focus on the "guiding principals" reviewed at the end of each short chapter. The author, a quality control instructor and corporate trainer, has reduced the workers' stories to training points. A true book about the Pike Place Market would be welcome and very interesting, but this book is more a rehash of the personal development ethos than a look into a unique work environment. In other words, no fresh "fish" here.-Susan Hurst, Miami Univ. of Ohio, Oxford Copyright 2003 Reed Business Information.