Corporate Creativity: How Innovation and Improvement Actually Happen Book

Name: Corporate Creativity: How Innovation and Improvement Actually Hap
Brand: Berrett-Koehler Publishers
SKU: 9781576750490
Price: 99.99 USD
Availability: InStock
Rating: 4 (2 reviews)

2 Ratings

Corporate Creativity: How Innovation and Improvement Actually Happen, Corporate Creativity consistently connects creative outcomes to the actions that really made a difference to them. Through detailed real-life examples from organizations around the world - including British Airways, Du Pont, Fujitsu, General Motors, Hallm, Corporate Creativity: How Innovation and Improvement Actually Happen

4 out of 5 stars based on 2 reviews

Corporate Creativity: How Innovation and Improvement Actually Happen
Written by author Alan G. Robinson
Published by Berrett-Koehler Publishers, Inc., January 1998
Corporate Creativity consistently connects creative outcomes to the actions that really made a difference to them. Through detailed real-life examples from organizations around the world - including British Airways, Du Pont, Fujitsu, General Motors, Hallm
Most companies suspect that their creative potential far exceeds their creative performance—the problem is they don't know what to do about it. In this work, the authors introduce a proven six-point method for encouraging creativity. Through detailed

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Book Categories

Authors

Acknowledgments
Introduction: The Power of the Unexpected 1
1 The True Nature of Corporate Creativity 5
2 How Preconceptions Limit Corporate Creativity 18
3 What Do We Really Know About Creativity? 40
4 The Decline of the Simple Suggestion System and the Rise of a New Generation 60
5 How Misalignment Shuts Down Creativity 89
6 Alignment: The First Essential Element 105
7 Self-Initiated Activity 126
8 Unofficial Activity 149
9 Serendipity 175
10 Diverse Stimuli 193
11 Within-Company Communication 214
12 Unleashing Corporate Creativity: Where to Start 237
Notes 249
Index 259
The Authors 277

Title: Corporate Creativity: How Innovation and Improvement Actually Happen

Manufacturer:

Berrett-Koehler Publishers

Item Number: 9781576750490

Publication Date: January 1998

Number: 1

Product Description: Full Name: Corporate Creativity: How Innovation and Improvement Actually Happen; Short Name:Corporate Creativity

Universal Product Code (UPC): 9781576750490

WonderClub Stock Keeping Unit (WSKU): 9781576750490

Rating: 4/5 based on 2 Reviews

Image Location: https://wonderclub.com/images/covers/04/90/9781576750490.jpg

Category: Media >> Books

Weight: 0.200 kg (0.44 lbs)

Width: 6.170 cm (2.43 inches)

Heigh : 9.260 cm (3.65 inches)

Depth: 0.800 cm (0.31 inches)

Date Added: August 25, 2020, Added By: Ross

Date Last Edited: August 25, 2020, Edited By: Ross

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Alexandre Lacasse

reviewed Corporate Creativity: How Innovation and Improvement Actually Happen on September 05, 2015

Corporate Creativity: How Innovation and Improvement Actually Happen

Lots o' great ideas ... and easy to read

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Corporate Creativity: How Innovation and Improvement Actually Happen, Corporate Creativity consistently connects creative outcomes to the actions that really made a difference to them. Through detailed real-life examples from organizations around the world - including British Airways, Du Pont, Fujitsu, General Motors, Hallm, Corporate Creativity: How Innovation and Improvement Actually Happen

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Corporate Creativity: How Innovation and Improvement Actually Happen Book

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	Acknowledgments
	Introduction: The Power of the Unexpected	1
1	The True Nature of Corporate Creativity	5
2	How Preconceptions Limit Corporate Creativity	18
3	What Do We Really Know About Creativity?	40
4	The Decline of the Simple Suggestion System and the Rise of a New Generation	60
5	How Misalignment Shuts Down Creativity	89
6	Alignment: The First Essential Element	105
7	Self-Initiated Activity	126
8	Unofficial Activity	149
9	Serendipity	175
10	Diverse Stimuli	193
11	Within-Company Communication	214
12	Unleashing Corporate Creativity: Where to Start	237
	Notes	249
	Index	259
	The Authors	277