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Book Categories |
| The authors | ||
| Preface | ||
| Introduction | 1 | |
| Pt. 1 | The case for brands | 11 |
| 1 | What is a brand? | 13 |
| 2 | The financial value of brands | 27 |
| 3 | The social value of brands | 47 |
| 4 | What makes brands great | 65 |
| Pt. 2 | Best practice in branding | 77 |
| 5 | Brand positioning and brand creation | 79 |
| 6 | Brand experience | 97 |
| 7 | Visual and verbal identity | 113 |
| 8 | Brand communications | 127 |
| 9 | The public relations perspective on branding | 143 |
| 10 | Brand protection | 157 |
| Pt. 3 | The future for brands | 169 |
| 11 | Globalisation and brands | 171 |
| 12 | An alternative perspective on brands: markets and morals | 185 |
| 13 | Branding in South-East Asia | 199 |
| 14 | Branding places and nations | 213 |
| 15 | The future of brands | 227 |
| Index | 242 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
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Add Brands and Branding, Although the balance sheet may not even put a value on it, a company's brand, or its portfolio of brands, is its most valuable asset. For some companies the brand can account for as much as 70 percent of its market value. This book argues that because, Brands and Branding to the inventory that you are selling on WonderClubX
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Add Brands and Branding, Although the balance sheet may not even put a value on it, a company's brand, or its portfolio of brands, is its most valuable asset. For some companies the brand can account for as much as 70 percent of its market value. This book argues that because, Brands and Branding to your collection on WonderClub |