Entrepreneur's Internet Handbook Your Legal and Practical Guide to Starting a Business Website Book

	Introduction	vii
Section 1	Setting Up and Maintaining Your Business
Chapter 1	Choosing a Form of Entity	3
	The Right Entity for the Original Company
	Corporate Advantages
	Corporate Disadvantages
	The Limited Partnership
	The Limited Liability Company
	The Choice Between S Corporation and LLC
	Doing Deals through Partners, Subsidiaries, or Affiliates
Chapter 2	Formation and Maintenance of Your New Entity	13
	Creating Structures that Anticipate Change
	Limiting your Liabilities During (and after) the Life of Your Business
	Avoiding the Piercing of Your Corporate Veil
Chapter 3	Contract Basics	17
	Pros and Cons
	Contract Requirements
	What to Include in Your Contract
Chapter 4	Dealing With Employees	21
	Discrimination
	Hiring and Firing
	Employment Agreements
	Internet-Use and Email Policies
Section 2	Financing Your Internet Business
Chapter 5	Financing Options	29
	What Investors Invest In
	Equity versus Loans
Chapter 6	Business Plans	35
	Nondisclosure Agreements
	The Right Type of Business Plan for Your Needs
	Business Plan Contents
	Dog and Pony Shows
Chapter 7	Raising Equity	43
	Securities Registration
	Regulation D
	Initial Public Offerings--IPO's
Section 3	Setting Up Your Website
Chapter 8	Your Website Name	51
	Choosing and Registering Your Domain Name
	Cybersquatting
Chapter 9	Technical Decisions Regarding Your Software and Hardware	55
	Defining your System Specifications
	Writing the Request for Proposal (RFP)
	Buy Functionality and Performance, not Systems
	Build or Buy
	Hosting: In-House or Outsourced
	Evaluating the Technology Supplier
Chapter 10	Business Decisions Regarding Your Software and Hardware	67
	Negotiation of Hardware and Software Contracts
	Payment Schedules
	Transition from Manual or Legacy Systems
	Weighted Score Chart
	Contracts
	Your Responsibilities
	Contractual Elements
Chapter 11	Implementing Your Software and Hardware	75
	Users
	Training, Error Control, and Feedback
	Functionality Creep
	Criteria for Success
Chapter 12	Website Content	79
	Quality of Information
	Copyright Protection
	Defamation of Character
	Access to Content by Minors
Section 4	Doing Business on Your Website
Chapter 13	Selling on the Internet	97
	The E-Commerce Gold Rush
	The Retail Model
	Using the Internet to Share Information
	Auctions, Reverse Auctions, Matchmaking
	Selling on the Internet
Chapter 14	How to Attract Visitors to Your Website	111
	Search Engines
Section 5	Intellectual Property Basics for Your Website
Chapter 15	Trademarks and Service Marks	117
	Trademarks
	Service Marks
Chapter 16	Publishing Law, Copyright, and Electronic Media	125
	Trademarks Identify the Speaker on the Internet
	Infringement of Copyright
	Using the Publisher Model
	Conclusion	139
	Glossary	143
Appendix A	Basic Legal Concepts with Business Implications	155
Appendix B	Sample Business Worksheets	161
	Index	173