New Corporate Cultures That Motivate Book

	Illustrations
	Preface
	Introduction: A Few Thoughts about Organizational Culture and Motivation	1
I	The Power of Culture	23
1	TDIndustries: Practicing Servant-Leadership at a Plumbing and Air-Conditioning Contractor	25
2	U.S. Coast Guard: Culture Shift in Government	35
3	Having Fun at Work? - AES Corporation	51
4	A Closer Look at Culture	69
II	Cultures with a Passion	79
5	M-Class: The Making of a New Mercedes-Benz	81
6	The Culture of "LUV": Southwest Airlines	95
7	A Different Perspective: Cultures with a Passion	107
III	Facing the Challenge of Change: Cultures in Transition	115
8	Building the New Bellcore	119
9	Xerox Corporation: Violating Core Values	127
10	Mattel: Losing the Focus	135
11	Enron Corporation: What Went Wrong?	141
12	Job Withdrawal at European Manufacturing Company (EMC)	153
13	Why Do Cultures Fail?	157
IV	A Model Corporate Culture	165
14	Science Applications International Corporation (SAIC): Entrepreneurial Spirit and Employee Ownership	167
15	Summing It Up: The Essence of New Corporate Cultures	193
16	Conclusion: Poised to Motivate - The Power of One	203
	Bibliography	211
	Index	213