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Foreword: Enronomics - Desperately Seeking Toto | ||
Preface | ||
Introduction | ||
1 | The Outlook for Equity Values: Stocks May Underperform Bonds in the Twenty-First Century | 1 |
2 | How Uncertain Is Firm Valuation? | 13 |
3 | Valuation: A Case Study of Scientifically Valuing Enron Using the Historical Financial Statements | 33 |
4 | Was the Writing on the Wall for Enron? The Importance of Strategy Analysis to Financial Analysts | 47 |
5 | Financial Analysts and Enron: Asleep at the Wheel? | 75 |
6 | Prepaid Forward and Leasing Contracts: A Critical Analysis of a Potentially Useful Form of Financing Employed by Enron | 103 |
7 | A Modern Financial Analysis of the Titanic Disaster: A Timeless Case Study of Excessive Risk-Taking | 133 |
8 | A Possible Solution to Excessive Risk-Taking: Using Stock Ownership to Maximize Customer Loyalty | 151 |
9 | A Critique of the Monday Effect: Beware of Mechanical Trading Rules Derived from Empirical Research in Financial Economics | 155 |
10 | A Financial Analysis of the Economic Effects Associated with Having to Reverse Current-Account Deficits | 177 |
Index | 225 | |
About the Editor and Contributors | 229 |
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