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Book Categories |
| Tables and Figures | ||
| I | Emerging Market Development | 1 |
| 1 | Newly Emerging Markets | 3 |
| 2 | Benefits of the International Program | 8 |
| 3 | Emerging Market Characteristics | 17 |
| 4 | Targeting the Emerging Market | 37 |
| II | Risk Management | 47 |
| 5 | Payment Risk | 51 |
| 6 | Trade Barriers | 66 |
| 7 | Intellectual Property Risk | 75 |
| 8 | Political Risk | 86 |
| 9 | The International Business Plan | 89 |
| III | Entry Strategies | 99 |
| 10 | Independent Distributors | 101 |
| 11 | Foreign Agents | 112 |
| 12 | In-Country Field Sales | 118 |
| 13 | Technology Transfers | 123 |
| 14 | Strategic Alliances | 138 |
| 15 | Service Exports | 150 |
| IV | Russia and the Newly Independent States | 163 |
| 16 | The Russian Federation | 167 |
| 17 | Belarus | 188 |
| 18 | Ukraine | 197 |
| V | Central Asian Republics | 215 |
| 19 | Kazakstan | 221 |
| VI | Eastern Europe | 233 |
| 20 | Hungary | 245 |
| 21 | Czech Republic and Slovakia | 251 |
| Selected Bibliography | 263 | |
| Index | 267 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Walter Novotka Novotka
reviewed Selling to newly emerging markets on April 18, 2017
Selling to newly emerging markets
I find it sad that I've never heard of this book, originally published in 1923 (republished in 1964 w/new material). Fast read with so much writing wisdom.
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Add Selling to newly emerging markets, Significant sales opportunities exist in newly emerging markets around the globe—and many of them are missed. Because sales and marketing executives lack familiarity with the structure of the markets and the risks of working in them, Miller says, they oft, Selling to newly emerging markets to the inventory that you are selling on WonderClubX
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Add Selling to newly emerging markets, Significant sales opportunities exist in newly emerging markets around the globe—and many of them are missed. Because sales and marketing executives lack familiarity with the structure of the markets and the risks of working in them, Miller says, they oft, Selling to newly emerging markets to your collection on WonderClub |
