Business of Korean Culture Book

Packed with proven, real-world information, this practical knowledge bridges the cultural gap that obstructs successful business relationships.

The modern international business environment demands increased cultural awareness. Everyday, talented businessmen lose money, time, and miss valuable business opportunities because they can't work effectively with their Korean counterparts. The frustration that develops, and the money often lost, is too frequently the result of cultural ineffectiveness. Whether Westerners are on their first trip to Korea or they've visited here for years, chances are they've found working in this wonderful country, at times, as puzzling as it is intriguing. The book is intended to provide background of Korea, and answers to many of those questions, that may have stirred inside foreigners, about working and living in Korea.