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Foreword Dave Lakhani 11
Introduction 15
1 Person, 1 Sign: Getting Noticed in a Noisy World 23
Your Personal Impact Action Plan 41
Solve a Big Problem 75
Give Them What They Want 85
Watching Your Backside 89
Zingwhacker Ideas: Structure Your Ideas to Move Like Wildfire 103
Nail the Quality, Build the Buzz 113
Person to Person: How Good Ideas Travel 125
If You Want to Be Noticed, It Matters Who Hears You 131
Make It Contagious: Spread Your Ideas Automatically 153
Pressure Cooker: How to Launch Like a Steaming Hot Fire Hose 161
Live to See Your Success: Build a System 199
You Can't Make a Difference if You Can't Pay the Bills 213
Living Without You 219
Conclusion: Beyond One Life 231
Resources 239
Index 249
About the Author 255
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