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Book Categories |
| Preface | ||
| Extended Contents | ||
| Pt. 1 | Organization of the U.S. Textile and Apparel Industries | 1 |
| 1 | From Spinning Machine to Quick Response | 3 |
| 2 | Business and Legal Framework of Textile and Apparel Companies | 31 |
| 3 | Structure of the U.S. Textile Industry | 61 |
| 4 | Ready-to-Wear: Company Organization | 101 |
| Pt. 2 | Creating and Marketing an Apparel Line | 127 |
| 5 | The Creation Stage: Research | 129 |
| 6 | The Creation Stage: Design | 149 |
| 7 | Design Development and Style Selection | 175 |
| 8 | Marketing an Apparel Line | 211 |
| Pt. 3 | Apparel Production and Distribution | 243 |
| 9 | Preproduction Processes | 245 |
| 10 | Sourcing Decisions and Production Centers | 271 |
| 11 | Production Processes and Quality Assurance | 295 |
| 12 | Distribution and Retailing | 321 |
| Pt. 4 | Organization and Operation of the Accessories and Home Fashions Industries | 355 |
| 13 | Accessories | 357 |
| 14 | Home Fashions | 391 |
| Figure and Table Credits | 423 | |
| Glossary of Terms | 425 | |
| Subject Index | 435 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Khalid Baqir
reviewed The Business of Fashion: Designing, Manufacturing, and Marketing on June 03, 2019
The Business of Fashion: Designing, Manufacturing, and Marketing
Although there are some very useful pointers in this book, I found that the author was very rigid in her view of what constituted a stylish outfit. Rather than directing a woman to develop her own unique style, I felt there was a "my way or the highway" feel to achieving a style. It was too cookie cutter for me. With that said, there was good information to be gleaned between the rants: the importance of support wear and the timing of sales. That was worth the Kindle price!
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Add The Business of Fashion: Designing, Manufacturing, and Marketing, This comprehensive, up-to-date, and well-researched introduction to the business of fashion guides the reader through each step in the process of creating and marketing apparel. The authors examine every facet of the apparel industry, tracing the path fro, The Business of Fashion: Designing, Manufacturing, and Marketing to the inventory that you are selling on WonderClubX
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Add The Business of Fashion: Designing, Manufacturing, and Marketing, This comprehensive, up-to-date, and well-researched introduction to the business of fashion guides the reader through each step in the process of creating and marketing apparel. The authors examine every facet of the apparel industry, tracing the path fro, The Business of Fashion: Designing, Manufacturing, and Marketing to your collection on WonderClub |
