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Book Categories |
| Ch. 1 | Evolution of merchandising in the apparel industry and managing private label apparel in the retail industry | 3 |
| Ch. 2 | Modern merchandising | 51 |
| Ch. 3 | Market knowledge | 81 |
| Ch. 4 | Planning and control | 117 |
| Ch. 5 | Line development : principles and technologies | 159 |
| Ch. 6 | Line development : the process | 195 |
| Ch. 7 | Costing and pricing strategies | 239 |
| Ch. 8 | Quality | 281 |
| Ch. 9 | Supply chain management | 319 |
| Ch. 10 | Sourcing strategies | 359 |
| Ch. 11 | The sourcing process | 409 |
| Ch. 12 | Future direction | 453 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Cheryl Mccleery
reviewed Apparel Merchandising: The Line Starts Here on December 23, 2016
Apparel Merchandising: The Line Starts Here
I was delighted about getting an overview over fashion studies. The academic writing style made it hard to read, but I fought myself till the middle and skimmed the rest. Fashion design students may find some quotes for an essay, but I was more bored by this book.
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