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| Foreword | ||
| Acknowledgments | ||
| Introduction: Competitiveness and Managerial Action | 1 | |
| Ch. 1 | U.S. Industrial Competitiveness: Resurgence or Decline? | 11 |
| Ch. 2 | Understanding Japanese and U.S. Competitiveness: A Cross-Cultural Perspective | 39 |
| Ch. 3 | Survey of Japanese and United States Executives' Opinions on the Reasons for Japan's Economic and Business Success | 59 |
| Ch. 4 | Global Competition and Executives' Perception of Trade Policy | 85 |
| Ch. 5 | Export Promotion and Competitiveness: The Case of Small- and Mid-Sized U.S. Firms | 103 |
| Ch. 6 | Structural Analysis of International Competitiveness in Canadian Manufacturing | 127 |
| Ch. 7 | International Operations and U.S. Corporate Financial Performance: A Longitudinal Empirical Examination | 147 |
| Ch. 8 | Cooperative Alliances and Foreign Direct Investment: U.S.-Taiwan Implications for Trade and Investment | 167 |
| Ch. 9 | Managing Competitive Information for Marketing Strategies | 195 |
| Ch. 10 | Strategic Human Resource Issues for Multinational Firms | 221 |
| Ch. 11 | Application of High-Quality Leadership as an International Competitive Advantage | 247 |
| Ch. 12 | Competitiveness in a Changing World: The Manager's Role | 269 |
| Index | 277 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Chen Tim
reviewed How to manage for international competitiveness on June 13, 2013 How to manage for international competitiveness
One of the finest books on guerilla marketing. It is an easy read which sharpens your marketing mindset
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