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| Preface | ||
| Acknowledgments | ||
| About the Authors | ||
| Ch. 1 | An Overview of Marketing | 1 |
| Ch. 2 | Understanding the Buyer | 27 |
| Ch. 3 | Understanding the Environment and the Competition | 57 |
| Ch. 4 | Marketing Planning | 93 |
| Ch. 5 | Marketing Research and Information | 125 |
| Ch. 6 | Forecasting | 165 |
| Ch. 7 | Market Segmentation, Positioning, and Branding | 199 |
| Ch. 8 | Product and Service Decisions | 241 |
| Ch. 9 | New Products | 287 |
| Ch. 10 | Pricing Decisions | 325 |
| Ch. 11 | Distribution Decisions | 359 |
| Ch. 12 | Designing Effective Promotion and Advertising Strategies | 401 |
| Ch. 13 | Direct Marketing, Sales Promotion, and Public Relations | 439 |
| Ch. 14 | Selling and Sales Management | 473 |
| Ch. 15 | The Future of Marketing | 509 |
| Case Studies | 525 | |
| Company Index | 661 | |
| Name Index | 665 | |
| Subject Index | 669 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Bryan Francis
reviewed Marketing Management on December 21, 2014
Marketing Management
I'm re-reading the later chapters of Justice, Nature etc for a paper I'm writing now which has to do with urbanism, migration and justice. But need no excuse to read David Harvey at any time - he is so brilliantly erudite, subversive, provocative. And cleverly, to his core, a socialist. Always new.
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