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Book Categories |
| List of Figures | ||
| Acknowledgments | ||
| About the Author | ||
| Introduction | 1 | |
| 1 | Historical Perspective | 6 |
| 2 | The New Marketplace | 33 |
| 3 | Personal Professional Selling in the Quality Era | 58 |
| 4 | The Sales Personality | 77 |
| 5 | The Buying Decision | 91 |
| 6 | The Sales Continuum | 117 |
| 7 | Measurements for Quality Selling | 140 |
| 8 | Product Positioning and Commitment to Value | 170 |
| 9 | Quality Concepts of Leadership and Motivation | 190 |
| Conclusion | 219 | |
| Index | 222 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Carol St. Jacques
reviewed Selling in the Quality Era on November 12, 2011
Selling in the Quality Era
I'll admit I haven't read all articles in this anthology, but at least the vast majority.
They are of differing quality (in terms of arguments, and style), but overall I've found this anthology to be a good and accessible primer to get a feel for what's going on in the land of applied ethics. Per subject there seems to be a careful selection of different standpoints, and the inclusion of both very recent as well as more classic texts is also nice.
One remark, not necessarily a critique: nearly all articles are heavily USA-centric, and this is not always clearly stated. It's not a problem that the focus is on American philosophy, but it's not clearly stated it is so -even a European reader such as myself might find herself scratching her head in wonder, until she realizes certain arguments implicitly take place within the States' political and social climate.
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Add Selling in the Quality Era, This is the first book to truly apply modern concepts of quality to the selling process and sales management. Peeler takes a broader, process-based view of selling that incorporates ethics and values as practical necessities in today's quality-driven mark, Selling in the Quality Era to the inventory that you are selling on WonderClubX
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Add Selling in the Quality Era, This is the first book to truly apply modern concepts of quality to the selling process and sales management. Peeler takes a broader, process-based view of selling that incorporates ethics and values as practical necessities in today's quality-driven mark, Selling in the Quality Era to your collection on WonderClub |