The Myth Makers: How Advertisers Apply the Power of Classic Myths and Symbols to Create Modern Day Legends Book

Sal Randazzo takes a fascinating look at how advertising professionals leverage the collective pool of cultural,psychological and mythical elements to create and maintain long-term brand identity and product loyalty. Mythmakers will introduce: unique ways of thinking about and understanding brands,and advertising's role in building and maintaining brands; how the mythologies that have shaped American culture and American's lives are reflected in the mythologies created around advertising brands; key steps in the process of creating advertising that builds and maintains successful brands.