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Book Categories |
| List of Figures | ||
| Acknowledgments | ||
| Pt. 1 | A New View of the Mature Market | |
| 1 | Attitudes: What Drives the Market? | 3 |
| 2 | Ways of Segmenting the Market | 11 |
| 3 | The Importance of the Mature Market | 21 |
| Pt. 2 | The Self Segments: Attitudes toward Life, Aging, and Finances | |
| 4 | The Four Self Segments | 29 |
| 5 | Travel Plans | 53 |
| 6 | Cars and Automobile Clubs | 67 |
| 7 | Retirement and Its Financing | 79 |
| 8 | Financial Services | 97 |
| 9 | Dealing with Change | 111 |
| 10 | Politics: Many Voices | 127 |
| 11 | Where and What They Spend | 141 |
| 12 | Focusing on Pets | 159 |
| 13 | Reaching the Self Segments | 173 |
| Pt. 3 | The Health Segments: Views on Prevention and Sickness | |
| 14 | The Four Health Segments | 197 |
| 15 | Healing the Mature Market | 219 |
| 16 | Cultivating Wellness | 235 |
| 17 | Reaching the Health Segments | 251 |
| Pt. 4 | The Food Segments: Attitudes toward Eating and Nutrition | |
| 18 | The Three Food Segments | 271 |
| 19 | Food Trends and Purchases | 289 |
| 20 | New Food Products and Services | 305 |
| 21 | Dining Out | 317 |
| 22 | Reaching the Food Segments | 327 |
| Index | 347 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Jean Paul
reviewed Segmenting the Mature Market: Identifying, Targeting and Reaching America's Diverse, Booming Senior Markets Based on the 50+ Studies on April 09, 2016
Segmenting the Mature Market
Got this older edition from the library by mistake, then decided to read it anyway.
A lot of the book is devoted to the psychological reasons many people hold stocks too long.
The problem with this book is that it preaches to the choir.
I got the book because I was already convinced that "buy-and-hold" is not always good advice, and I wanted to know more about how to sell advantageously. So reading all about the rationalizations other people apply to their laziness in hanging on to stocks even after it becomes clear the stocks have become losers was not so useful to me.
There was some advice about reasons to sell, but not as much as I had hoped.
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Add Segmenting the Mature Market: Identifying, Targeting and Reaching America's Diverse, Booming Senior Markets Based on the 50+ Studies, It's no wonder that in recent years the mature market has become the most sought after market segment among advertisers and marketers: this segment accounts for 43 percent of all U.S. households and controls 50 percent of all discretionary income - and it, Segmenting the Mature Market: Identifying, Targeting and Reaching America's Diverse, Booming Senior Markets Based on the 50+ Studies to the inventory that you are selling on WonderClubX
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Add Segmenting the Mature Market: Identifying, Targeting and Reaching America's Diverse, Booming Senior Markets Based on the 50+ Studies, It's no wonder that in recent years the mature market has become the most sought after market segment among advertisers and marketers: this segment accounts for 43 percent of all U.S. households and controls 50 percent of all discretionary income - and it, Segmenting the Mature Market: Identifying, Targeting and Reaching America's Diverse, Booming Senior Markets Based on the 50+ Studies to your collection on WonderClub |
