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Unlocking Japan's Markets: Seizing Marketing and Distribution Opportunities in Today's Japan Book

Unlocking Japan's Markets: Seizing Marketing and Distribution Opportunities in Today's Japan
Unlocking Japan's Markets: Seizing Marketing and Distribution Opportunities in Today's Japan, For anyone who wants to deal with or has already invested in Japan, 'Unlocking Japan's Markets' illustrates the business, policy, and academic perspectives needed to form a single, comprehensive, integrative approach to success in the world's second-large, Unlocking Japan's Markets: Seizing Marketing and Distribution Opportunities in Today's Japan has a rating of 3 stars
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Unlocking Japan's Markets: Seizing Marketing and Distribution Opportunities in Today's Japan, For anyone who wants to deal with or has already invested in Japan, 'Unlocking Japan's Markets' illustrates the business, policy, and academic perspectives needed to form a single, comprehensive, integrative approach to success in the world's second-large, Unlocking Japan's Markets: Seizing Marketing and Distribution Opportunities in Today's Japan
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  • Unlocking Japan's Markets: Seizing Marketing and Distribution Opportunities in Today's Japan
  • Written by author Michael R. Czinkota, Jon Woronoff
  • Published by Irwin Professional Publishing, 1991/05/01
  • For anyone who wants to deal with or has already invested in Japan, 'Unlocking Japan's Markets' illustrates the business, policy, and academic perspectives needed to form a single, comprehensive, integrative approach to success in the world's second-large
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Authors

Foreword
Acknowledgements
1 Why Japan? And How? 1
Pt. I Open...Part Way
2 A Rather Special Market 9
3 Impediments, Ordinary 13
4 Getting in Step 19
5 Impediments, Extraordinary 25
Pt. II Corporate Connections
6 The Inescapable Groupings 31
7 The Big Eight...And More 39
8 Enterprise Groupings 47
9 From Manufacturing to Marketing 57
10 Living with the System 65
Pt. III The Distribution Maze
11 Distribution as a Market Factor 75
12 A Brief Historical Review 81
13 The Wholesale Sector 87
14 The Retail Sector 99
Pt. IV Changes in the Distribution System
15 Changes in Wholesale Structure and Institutions 111
16 Changes in Retail Structure and Institutions 117
17 Changes in Consumer Behavior 131
18 The Role of Distribution Information and Technology 135
Pt. V Entering the Market
19 Alternative Routes 141
20 Exporting, Licensing and Franchising 147
21 Joint Ventures 155
22 Wholly-Owned Ventures 161
23 Acquisitions 167
Pt. VI Mutual Adjustments
24 Doing Like the Japanese 173
25 Coming Closer Together 183
Glossary 191
Acronyms 193
Bibliography 195
Index 207


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Unlocking Japan's Markets: Seizing Marketing and Distribution Opportunities in Today's Japan, For anyone who wants to deal with or has already invested in Japan, 'Unlocking Japan's Markets' illustrates the business, policy, and academic perspectives needed to form a single, comprehensive, integrative approach to success in the world's second-large, Unlocking Japan's Markets: Seizing Marketing and Distribution Opportunities in Today's Japan

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Unlocking Japan's Markets: Seizing Marketing and Distribution Opportunities in Today's Japan, For anyone who wants to deal with or has already invested in Japan, 'Unlocking Japan's Markets' illustrates the business, policy, and academic perspectives needed to form a single, comprehensive, integrative approach to success in the world's second-large, Unlocking Japan's Markets: Seizing Marketing and Distribution Opportunities in Today's Japan

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Unlocking Japan's Markets: Seizing Marketing and Distribution Opportunities in Today's Japan, For anyone who wants to deal with or has already invested in Japan, 'Unlocking Japan's Markets' illustrates the business, policy, and academic perspectives needed to form a single, comprehensive, integrative approach to success in the world's second-large, Unlocking Japan's Markets: Seizing Marketing and Distribution Opportunities in Today's Japan

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