Selling Services: Marketing for the Consulting Professional Book

Many consulting professionals obviously have developed a core competency with what they do and have become consultants or independent business people. What many of these professionals do not develop, through lack of time and mind share is a finely crafted approach to field marketing, account strategy, client development and negotiation. Furthermore, if the consultant/independent business person enlists the help of partners or employees for client development, transfering skills to that end is time consuming and difficult.

Selling Services gives the consulting professional a concise, technically organized, step by step guide to the dynamics behind accomplishing these activities. A very unique Negotiation Flow Chart guides the reader through some of the many topics covered. Most books today covering this topic are far too theoretical, impractical, wordy and therefore not written for the day to day, month to month working life of most professionals. Selling Services is a book for the consultant, small company president, sales/marketing professional and anyone with client liason responsibility.

Paul O'Neil is now working for a technical services consulting firm in the Silicon Valley. For the past 15 year he has worked within the Fortune 500 companies (predominantly the small business environment.) O'Neil has recruited contractual partners, created marketing and sales implementation plans, won new business projects through extensive client contact, and negotiated team solutions. He graduated from UC Berkeley in the field of Engineering.