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| Introduction | ||
| About The Authors | ||
| Ch. 1 | Introduction To Public Relations | 1 |
| Ch. 2 | Introduction To the Internet | 11 |
| Ch. 3 | Internet Benefits and Shortcomings | 25 |
| Ch. 4 | Inside The Black Box | 63 |
| Ch. 5 | Connecting To The Internet | 87 |
| Ch. 6 | E-mail, Discussion Groups, and Mailing Lists | 97 |
| Ch. 7 | Usenet (Newgroups or Net News) | 131 |
| Ch. 8 | FTP, Telnet, and Other Internet Tools | 159 |
| Ch. 9 | Introduction To The World Wide Web | 169 |
| Ch. 10 | Web Site Research and Specification | 191 |
| Ch. 11 | The Nitty Gritty | 219 |
| Ch. 12 | Web Site Design | 243 |
| Ch. 13 | Web Site Development and Testing | 285 |
| Ch. 14 | Web Site Marketing and Release | 323 |
| Ch. 15 | Web Site Operations and Maintenance | 343 |
| Ch. 16 | Web Site Renewal | 353 |
| Ch. 17 | Crisis Communications | 373 |
| Ch. 18 | Our Crystal Ball | 385 |
| App. A | Security | 395 |
| App. B | International Internet PR | 399 |
| App. C | Non-Profits on the Internet | 409 |
| App. D | Intranets | 415 |
| App. E | Webcasting | 421 |
| Glossary | 425 | |
| Index | 441 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Christina Garnett
reviewed Connecting Online: Creating a Successful Image on the Internet on October 13, 2011 Connecting Online
Good book on the basics of retail. Reading it makes me not want to open a retail shop, but very informative
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Add Connecting Online: Creating a Successful Image on the Internet, With innovative ideas, suggestions, and real-life examples, this guide shows how the Internet can become an integral part of an overall public-relations strategy., Connecting Online: Creating a Successful Image on the Internet to the inventory that you are selling on WonderClubX
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Add Connecting Online: Creating a Successful Image on the Internet, With innovative ideas, suggestions, and real-life examples, this guide shows how the Internet can become an integral part of an overall public-relations strategy., Connecting Online: Creating a Successful Image on the Internet to your collection on WonderClub |
