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Preface
1. Marketing in an Entrepreneurial Context
2. Finding and Evaluating the Right Marketing Opportunity
3. Using Marketing Research to Ensure Entrepreneurial Success
4. Understanding Customers and Competitors
5. Segmentation, Targeting, and Positioning
6. Developing New Products and Services
7. Building and Sustaining the Entrepreneurial Brand
8. Entrepreneurial Pricing
9. Entrepreneurial Channel Development and Supply Chain Management
10. Entrepreneurial Promotion: Doing More With Less!
11. The Entrepreneurial Marketing Plan Appendix – Sample Entrepreneurial Marketing Plan
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Add Marketing for Entrepreneurs: Concepts and Applications for New Ventures, Using the latest research and information on entrepreneurial marketing, including consumer behavior, social media, and intellectual property, the Second Edition of Marketing for Entrepreneurs provides practical insights, strategies, and tips on how to app, Marketing for Entrepreneurs: Concepts and Applications for New Ventures to the inventory that you are selling on WonderClubX
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Add Marketing for Entrepreneurs: Concepts and Applications for New Ventures, Using the latest research and information on entrepreneurial marketing, including consumer behavior, social media, and intellectual property, the Second Edition of Marketing for Entrepreneurs provides practical insights, strategies, and tips on how to app, Marketing for Entrepreneurs: Concepts and Applications for New Ventures to your collection on WonderClub |