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Part I. International Entrepreneurship and Entreneurship Opportunities
1. Importance of International Entrepeneurship Profile: Kandahar Treasure Chapter Objectives Introduction International Versus Domestic Entrepreneurship Motivations to Go Global Traits of an International Entrepreneur The Importance of Global Business Summary Questions for Discussion Chapter Exercises References Suggested Readings
2. Globalization and the International Environment Profile: Wing Zone Chapter Objectives Introduction Strategic Effects of Going Global Strategic Issues Opportunities and Barriers to International Trade Important Considerations Summary Questions for Discussion Chapter Exercises References Suggested Readings
3. Cultures and International Entrepreneurship Profile: Jack Ma Chapter Objectives Introduction Nature of Culture Seven Cultural Determinants Cultural Dimensions and Leadership Summary Questions for Discussion Chapter Exercises References Suggested Readings
4. Developing the Global Business Plan Profile: TOMS Shoes Chapter Objectives Introduction Opportunity Analysis Plan Purpose of a Global Business Plan Aspects of a Global Business Plan Do's and Don’ts of the Global Business Plan Sample Global Business Plan Summary Questions for Discussion Chapter Exercises References Suggested Readings Part II: Entering the Global Market
5. Selecting International Business Opportunities Profile: Frontera Foods Chapter Objectives Introduction Foreign Market Selection Model Developing Foreign Market Indicators Primary Versus Secondary Foreign Market Data Sources of Country Market Data Competitive Positioning International Competitive Information Summary Questions for Discussion Chapter Exercises References Suggested Readings
6. International Legal Concerns Profile: Brooklyn Industries Chapter Objectives Introduction Political Activity Political Risk Legal Considerations and Regulations Intellectual Property and Organizational Form Patents Trademarks Copyright Trade Secrets Licensing Contracts Business Ethics in a Global Setting Summary Questions for Discussion Chapter Exercises References Suggested Readings
7. Alternative Entry Strategies Profile: Blank Label Chapter Objectives Introduction Formulating the Global Strategy Timing of Market Entry Scale of Entry Foreign Market Entry Modes Entrepreneurial Partnering Summary Questions for Discussion Chapter Exercises References Suggested Readings Part III: Managing the Global Entrepreneurial Enterprise
8. The Global Monetary System Profile: Tiffany & Co.
Chapter Objectives Introduction Foreign Exchange Aspects of the Foreign Exchange Market Nature of the Foreign Exchange Market Foreign Exchange Rate Fluctuations The Global Capital Market Balance of Payments Role of the International Monetary Fund and World Bank Trade Financing Summary Questions for Discussion Chapter Exercises Suggested Readings
9. Global Marketing and R&D Profile: Spanx Chapter Objectives Introduction Technological Environment Product Policy and Total Quality International Research and Development Developing the Global Marketing Mix Summary Questions for Discussion Chapter Exercises References Suggested Readings
10. Global Human Resource Management Profile: Bonobos Chapter Objectives Introduction Motivation Across Cultures Sources and Types of Human Capital Selection Criteria The Global Mindset Selection Procedures Compensation Issues The Hiring Process Summary Questions for Discussion Chapter Exercises References Suggested Readings
11. Implementing and Managing a Global Entrepreneurial Strategy Profile: Red Bull Chapter Objectives Introduction Global Strategic Planning Global Organizational Structure Overall Organizational Structure Authority and Global Decisions Controlling the Global Venture Managing Chaos Summary Questions for Discussion Chapter Exercises References Suggested Readings Part IV: Cases Case: Beijing Sammies Case: Federal Express Case: Fitz-Ritter Wine Estate Case: Intelligent Leisure Solutions Case: Logisys Case: Mayu LLC Case: Motrada Ltd.
Case: Parsek LLC Case: Sedo.com Case: Trimo Case: Uni Med and Edu Med Maktabi Sample Global Business Plan Index
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Add International Entrepreneurship: Starting, Developing, and Managing a Global Venture, Combining robust narrative with a wide variety of interesting cases, International Entrepreneurship: Starting, Developing, and Managing a Global Venture shows how entrepreneurs can conduct business activities across national boundaries and succeed in toda, International Entrepreneurship: Starting, Developing, and Managing a Global Venture to the inventory that you are selling on WonderClubX
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Add International Entrepreneurship: Starting, Developing, and Managing a Global Venture, Combining robust narrative with a wide variety of interesting cases, International Entrepreneurship: Starting, Developing, and Managing a Global Venture shows how entrepreneurs can conduct business activities across national boundaries and succeed in toda, International Entrepreneurship: Starting, Developing, and Managing a Global Venture to your collection on WonderClub |