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Blog, Inc.: Blogging for Passion, Profit, and to Create Community Book

Blog, Inc.: Blogging for Passion, Profit, and to Create Community
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Blog, Inc.: Blogging for Passion, Profit, and to Create Community, With roughly 95,000 blogs launched worldwide every 24 hours (BlogPulse), making a fledgling site stand out isn't easy. This authoritative handbook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting an, Blog, Inc.: Blogging for Passion, Profit, and to Create Community
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  • Blog, Inc.: Blogging for Passion, Profit, and to Create Community
  • Written by author Joy Deangdeelert Cho
  • Published by Chronicle Books LLC, 9/19/2012
  • With roughly 95,000 blogs launched worldwide every 24 hours (BlogPulse), making a fledgling site stand out isn't easy. This authoritative handbook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting an
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Book Categories

Authors

Foreword 6

Introduction 8

Chapter 01 Introduction to Blogging 11

Blog Basics

Why Blog?

Joel Henriques, Made by Joel

Types of Blogs

Anatomy of a Blog

Lauren Willhite, Color Collective

Chapter 02 Finding Your Voice and Niche 27

Your Blog's Personality and Niche

Your Blog's Aesthetic

Jay B Sauceda, Public School

Naming Your Blog

Joelle Hoverson, The Purl Bee

Being Authentic

Blog Writing and Voice

Naomi Davis, Rockstar Diaries

Unique Content

Chapter 3 Powering Your Blog 47

Choosing a Platform

Domain Names

Designing Your Blog

Jamie Beck, From Me to You

Writing a Compelling Bio

What to Post

Adding Images to Your Post

Come on, Get Snappy

Amy Cao, Amy Blogs Chow

Frequency of Posts

Planning Ahead and Blogging from Afar

Establishing a Creative Workspace

Chapter 4 Blogging Community Etiquette 73

Be Active Online

Contact Your Fellow Bloggers

Contribute to Other Blogs

Geninne D. Zlatkis, Geninne's Art Blog

Initiate a Local Blogger Meet-Up

Prepare Your Cocktail Party Spiel

The Social Network

Cecilia Liu, kate spade new york

Conferences

Gabrielle Blair, Altitude Design Summit

Accepting Submissions

Giving Credit

Wendy Withers, Girl Crush

Commenting 101

Chapter 5 Making Your Blog a Business 103

Business Essentials

Protecting Your Work

Caitlin McGauley, Caitlin McGauley

Financing Your Blog Business

Record Keeping and Taxes

Emily Henderson, Emily Henderson

Creating a Business Plan

Chapter 6 Monetizing Your Blog 119

Measuring Traffic and Understanding Analytics

The ABCs of SEO

Emily Schuman, Cupcakes and Cashmere

Getting Sponsors

Types of Banner Ads

What to Charge

April Winchell, Regretsy

Your Media Kit

Joining a Blog Ad Network

Julieta Alvarado, Glam Media

How to Place an Ad on Your Blog

Renewals

The Sponsored Life

Affiliate Programs

Full Disclosure

Chapter 7 The Next Stage of Blogging Growth 153

Updating Your Blog's Design

Going Full-Time

Blogger's Block

Expanding beyond Being a Solo Author

Emily Newman, Once Wed

Dealing with Copycats

Finding a Blog/Life Balance

Using Your Blogging Skills for Others

Getting Published

Grace Bonney, Design*Sponge

Selling Products

Your Blog's Future

Resources 180

Index 182

Acknowledgments 184


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Blog, Inc.: Blogging for Passion, Profit, and to Create Community, With roughly 95,000 blogs launched worldwide every 24 hours (BlogPulse), making a fledgling site stand out isn't easy. This authoritative handbook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting an, Blog, Inc.: Blogging for Passion, Profit, and to Create Community

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Blog, Inc.: Blogging for Passion, Profit, and to Create Community, With roughly 95,000 blogs launched worldwide every 24 hours (BlogPulse), making a fledgling site stand out isn't easy. This authoritative handbook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting an, Blog, Inc.: Blogging for Passion, Profit, and to Create Community

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Blog, Inc.: Blogging for Passion, Profit, and to Create Community, With roughly 95,000 blogs launched worldwide every 24 hours (BlogPulse), making a fledgling site stand out isn't easy. This authoritative handbook gives creative hopefuls a leg up. Joy Cho, of the award-winning Oh Joy!, offers expert advice on starting an, Blog, Inc.: Blogging for Passion, Profit, and to Create Community

Blog, Inc.: Blogging for Passion, Profit, and to Create Community

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