StartWithXML: Making the Case for Applying XML to a Publishing Workflow Book

Publishers face a "Copernican change." Until recently, the book was
"the sun" of a publishing solar system, and all other opportunities
were subsidiary rights revolving as planets around it. Now, the
intellectual property is the sun, and the book becomes just one of the
orbiting opportunities. To be successful in the 21st century
environment, publishers must produce agile content: content that can
be rendered in different forms without great additional expense. XML
provides both a path to agility and opens opportunities for current
and future digital content revenue streams.StartWithXML is an industry-wide project to understand and spread the
knowledge publishers need to move forward with XML. It's about the
business issues driving the "why" of XML and the technical and
organizational issues, strategies, and tactics underlying the "how" of
getting started. This research report takes a pragmatic look at XML
workflows, addressing questions such as:
Where am I and where do I want to end up?
How much benefit do I want to obtain from content reuse and repurposing?
How much work do I want to do myself?
How much time and money will this take?
What can I do internally to increase my chances of success?