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Contents
Acknowledgments Introduction. The Political Landscape of Race-Based Appeals
Part I The Empirical Evidence on Race Appeals
1. Producing Race Appeal: The Political Ads of White and Minority Candidates
2. The Advantages and Disadvantages of Deploying Racist Appeals among Black and White Voters
3. Neither Black nor White: The Fruitless Appeal to Racial Authenticity
4. Competing Novelties: How Newspapers Frame the Election Campaigns of Blacks, Latinos, and Asian Americans
Part II: Case Studies in Race Appeal
5. Racializing Immigration Policy: Issue Ads in the 2006 Election
6. Harold Ford Jr., Mel Martinez, and Artur Davis: Case Studies in Racially Framed News
7. Barack Obama, Race-Based Appeals, and the 2008 Presidential Election
Epilogue. Racialized Campaigns: What Have We Learned, and Where Do We Go from Here?
Notes References Index
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