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Summary of Contents
Chapter headings, sub-headings, appendix Intro: Lest There Be Misunderstandings (This isn't a management theory book ... it's about running your own business, is all)
Ch.1: Welcome to Small Business (Sure, it's tough . . . yes, it's risky . . . but it's still your best choice)
Ch.2: The Perfect Small Business Opportunity (The beauty of the enterprise is in the eye of the entrepreneur)
Ch.3: Franchising, the Easy Option (Looks easy, feels safe . . . but the lunch ain't free)
Ch.4: The Welcoming Committee (Watch your back . . . hide your wallet)
Ch.5: It's the Competition, Stupid (Eat your lunch . . . or have it eaten for you)
Ch.6: Whose Risk, Whose Reward? (Finding the money . . . scrambling for more)
Ch.7: Running the show (Management and organizational theories? Toss' em . . . runs it your way)
Ch.8: Sales Blindness (Booby traps in sales and marketing)
Ch.9: That Ol' Bottom Line (Happiness is knowing your profit structure)
Ch.10: Think Working Capital, Calculate Cash Flow (Stay liquid . . . stay in business)
Ch.11: Gotta Have Information (Flying blind causes crashes)
Ch.12: Your PC Shall Set You Free (Management weaponry for entrepreneurs)
Ch.13: Stealing Candy from Babies (Lawyers feed off small businesses)
Ch.14: Outside Help . . . Essential or Not? (Accountants, bookkeepers, and consultants: a mixed bag of helpers)
Ch.15: Personnel . . . It's Personal (Employees make or break your small business) Ch.16: The Government, Your Business Partner (Gotta learn to get along)
Ch.17: Personal Angles, Parting Shots (It costs more than the money)
Appendix: ODDS 'N' ENDS (Brief Memos, Choice Clippings)
Memo #01: Lawsuits: Job Discrimination
Memo #02: Lawsuits: Sexual Harassment
Memo #03: Lawsuits: Injuries and Damages
Memo #04: Jobs and Wages: Trends
Memo #05: Employees: Bad Apples
Memo #06: Independent Contractor or Employee
Memo #07: Leaky Payment Systems
Memo #08: Business Insurance
Memo #09: Health Insurance and Benefits
Memo #10: Market Research, Trade Shows
Memo #11: Advertising and Marketing
Memo #12: Export Sales, Foreign Sourcing
Memo #13: Foreign Ventures
Memo #14: Customer Bankruptcies
Memo #15: The Unexpected
Memo #16: Home Office
Memo #17: Multilevel Marketing
Memo #18: Preprepared Documents
Memo #19: Patents and Trademarks
Memo #20: E-mail
Memo #21: Surfing the Net
Memo #22: Web Sites
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Add Beating the Odds in Small Business, Read this book if you: want reality instead of ego trips and pipe dreams...truth instead of buzzwords and hype...facts instead of bum steers and rip-offs Go for it if you have: self-discipline dedication persistence the will to surv, Beating the Odds in Small Business to your collection on WonderClub |