Sold Out
Book Categories |
Foreword ix
Preface xi
One Piece of Advice xiii
Before You Start 1
The Reality 2
You Survived the Bad News 10
The Fundamentals 13
The Plan 13
Elements of the Plan 15
Setting up the Business Melanie Jones 19
The Money 33
How Much Do You Need? 34
Where to Find Money 39
Factoring Tim Moore 47
Product Development 59
Know Your Customer 59
Have a Point of View 60
The Trends 63
The Collection 64
Signature Items 65
The Quality Standard 65
It Must Look the Price 66
Commerciality and Show 66
Fabric and Materials 68
Learn First 68
The Challenges 69
The Sources 74
Once You Order 78
Production 84
The Production Plan 84
Sample Production 87
Tips and Considerations When Hiring a Patternmaker Sally Beers 90
Production Options 96
Production Management 108
Factory Management 114
Marketing and Branding Materials 121
Be Your Brand 122
Logos 122
Press and Sales Kits 122
Other Marketing Materials 134
Sales 138
The Financial Realities of Selling 138
Where to Sell 145
Selling to the Stores 156
Cold Calling Rachel Shechtman 160
The Appointment 164
The Order 166
Getting Paid 176
Customer Service and Supporting Sales 179
Who Should Sell the Line? 186
Trade Shows 193
Making the Most of the Shows Barbara Kramer 195
Press and Public Relations 201
Good News/Bad News 201
The PR Strategy 203
Dressing Celebrities Roger Padilha 212
Who Should Handle PR? 217
The Runway 219
To Show or Not to Show 219
Producing a Runway Show 223
Sponsorship 239
Copyrights and Knockoffs 242
Fashion Design and the Copyright Laws Jason Gabbard 242
Expanding the Business 251
Licensing 252
A Second Line 254
Partnerships/Consulting 256
Creative Direction 259
Investors and Partners 260
Acknowledgments 261
Notes 263
Resources 271
Index 283
Login|Complaints|Blog|Games|Digital Media|Souls|Obituary|Contact Us|FAQ
CAN'T FIND WHAT YOU'RE LOOKING FOR? CLICK HERE!!! X
You must be logged in to add to WishlistX
This item is in your Wish ListX
This item is in your CollectionThe Fashion Designer Survival Guide: Start and Run Your Own Fashion Business
X
This Item is in Your InventoryThe Fashion Designer Survival Guide: Start and Run Your Own Fashion Business
X
You must be logged in to review the productsX
X
X
Add The Fashion Designer Survival Guide: Start and Run Your Own Fashion Business, Updated and featuring an all-new color insert, a must-have for the thousands of talented designers who want to see their dream of creating an independent fashion line become a reality. Mary Gehlhar, author, industry authority, and consultant to hundred, The Fashion Designer Survival Guide: Start and Run Your Own Fashion Business to the inventory that you are selling on WonderClubX
X
Add The Fashion Designer Survival Guide: Start and Run Your Own Fashion Business, Updated and featuring an all-new color insert, a must-have for the thousands of talented designers who want to see their dream of creating an independent fashion line become a reality. Mary Gehlhar, author, industry authority, and consultant to hundred, The Fashion Designer Survival Guide: Start and Run Your Own Fashion Business to your collection on WonderClub |