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Foreword Guy Kawasaki vii
Introduction 1
Section I Opening Up to the Opportunities 5
1 I Have a Fancy Title, Steady Paycheck, and Goad Benefits. Why Am I So Miserable? 7
2 If It Is So Bad, Then Why Am I Afraid to Leave? 26
3 Detox from Corporate Life 42
4 What's Really Involved in Moving from Employee to Entrepreneur? 63
Section II The Reality of Entrepreneurship 87
5 What Are All the Ways to Be Self-employed? 89
6 How Do I Choose a Good Business Idea? 114
7 Recruit Your Tribe 138
8 Rethink Your Life: Options for Scaling Back, Downshifting, and Relocating 168
9 Do I Really Have to Do a Business Plan? 182
10 Define the Spirit of Your Brand 210
11 Test Often and Fail Fast: The Art of Prototypes and Samples 230
Section III Make the Money Work 247
12 Look Your Finances in the Eye 249
13 How to Shop for Benefits 275
Section IV Making the Leap 291
14 Dealing with Your Friends and Family 293
15 Line Your Ducks in a Row 314
16 When Is It Time to Leave? 335
Acknowledgments 349
Notes 351
Resources 355
Index 359
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