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Book Categories |
| Prologue: How Planned Innovation Was Developed and Where It Has Been Used | ||
| 1 | What This Book Is All About | 1 |
| 2 | What Is Planned Innovation? | 9 |
| 3 | The Planned Innovation System | 13 |
| 4 | Establishing a Disciplined Scientific Reasoning Process for New Product Innovation | 19 |
| 5 | The Model of Requirements for Successful Innovation | 26 |
| 6 | Forming a Lasting Market Orientation | 39 |
| 7 | The Value of Opportunity Selection Criteria | 53 |
| 8 | Obtaining Proper Inputs to Opportunity Selection Criteria | 64 |
| 9 | The Power of Scientific Thought Process in New Product Opportunity Analysis | 80 |
| 10 | Opportunity Analysis: Initial Assessment Phase | 91 |
| 11 | Opportunity Analysis: Range of Requirements Phase | 104 |
| 12 | Opportunity Analysis: Quantitative Confirmation of Market Potential Phase | 116 |
| 13 | Application of Opportunity Analysis to Different Types of Products and Markets | 124 |
| 14 | Implementing Planned Innovation to Achieve Multifunctional Involvement | 134 |
| Epilogue: How Planned Innovation Provides Answers to Popular Myths Regarding New Product Innovation | 147 | |
| Notes | 155 |
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Jessie Casiano
reviewed Achieving Planned Innovation: A Proven System for Creating Successful New Products and Services on December 20, 2013
Achieving Planned Innovation: A Proven System for Creating Successful New Products and Services
Simple message, lots of subtleties - one to keep on bookshelf
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Add Achieving Planned Innovation: A Proven System for Creating Successful New Products and Services, Despite promising marketing research, most new products and services fail. However, with Frank R. Bacon's and Thomas W. Butler's Planned Innovation® system, any firm, of any size, in any country in the world can achieve high rates of success in new-produc, Achieving Planned Innovation: A Proven System for Creating Successful New Products and Services to the inventory that you are selling on WonderClubX
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Add Achieving Planned Innovation: A Proven System for Creating Successful New Products and Services, Despite promising marketing research, most new products and services fail. However, with Frank R. Bacon's and Thomas W. Butler's Planned Innovation® system, any firm, of any size, in any country in the world can achieve high rates of success in new-produc, Achieving Planned Innovation: A Proven System for Creating Successful New Products and Services to your collection on WonderClub |
