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List of figures viii
List of illustrations ix
Foreword to second edition xi
Introducing design culture 1
Design culture as an object of study 3
Beyond Visual Culture: Design Culture as an academic discipline 7
Models for studying Design Culture 11
Design Culture beyond discipline? 15
Design production 19
Design consultancy reaches 'critical mass': setting the scene with some statistics 20
The establishment of design consultancy 23
The 1980s design consultancy boom 25
'Neo-Fordist' design consultancy 28
'Post-Fordist' design consultancy: the 1990s 29
Towards a brand ethos 32
Concurrent design 33
The 'New Economy' 35
Conclusion 37
Designers and design discourse 39
Definitions of design 40
The professionalization debate 41
Professionalization and differentiation 43
Historicity and modernism in design discourse 46
Second modernity versus design management 49
Conclusion 52
The consumption of design 55
The culture of consumption 56
Design and consumer culture 57
Passive or sovereign consumers? 58
De-alienation and designing 61
The aesthetic illusion 62
Systems of provision 65
Circuits of culture 66
Designers and the circuit of culture 67
Writing about things 69
Consumption and practice 70
Conclusion 72
High design 75
Anomalous objects 75
High design 77
Design classics 78
Mediating production 80
Consuming postmodern high design: Veblen and Bourdieu 81
Historicity 84
Modern designers/modern consumers 85
Designers, risk and reflexivity 87
Conclusion 91
Consumer goods 93
Images 93
Surfaces 94
Doing the Dyson 96
Product semantics 98
Mood boards 100
Lifestyles and design ethnography 102
Back to the workshop 105
Product semantics and flexible manufacture 106
Designing global products 110
Product designers and their clients 111
Dyson stories 112
Re-doing the Dyson 115
The iPod: consumption and contingency 116
Conclusion 121
Branded places 123
Evaluating place: beyond architectural criticism 125
The Barcelona paradigm 130
Cultural economies and regeneration 134
Responses to globalization (1): place-making of city-regions through design 136
Responses to globalization (2): the branding of city-regions and nations 139
Problematizing the branding of place 144
Conclusion 146
Branded leisure 149
From 'Fordist' to disorganized leisure 150
The Disney paradigm 153
Post-tourists 154
Naked and nowhere at Center Parcs 155
Televisuality and designing leisure experiences 162
Dedifferentiation/distinction 164
Conclusion 167
On-screen interactivity 169
Computers and graphic design 170
Technological development and consumer growth 172
Professional practices 173
Critical reflection 174
Authorship 177
Readership 178
Consuming interactivity 179
Cybernetic loss 181
Liberation and regulation: the bigger picture 185
Bytes and brands 187
Conclusion 188
Communications, management and participation 191
Internal brand building 192
The end of advertising 193
Brand and communications consultancy 194
Employees as consumers 198
Aesthetic labour 200
Designing for creativity 201
Design and social participation 204
Conclusion 208
References 211
Index 231
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