Knowledge-Based Marketing: The 21st Century Competitive Edge Book

Knowledge-Based Marketing: The 21st Century Competitive Edge, In recent years even governments around the world are beginning to understand that knowledge is a critical contributor to stimulating the rapid growth of entire economies. It is argued that in a modern economy, knowledge is the most important resource wit, Knowledge-Based Marketing: The 21st Century Competitive Edge

4 out of 5 stars based on 2 reviews

Knowledge-Based Marketing: The 21st Century Competitive Edge
Written by author Ian Chaston
Published by SAGE Publications, April 2004
In recent years even governments around the world are beginning to understand that knowledge is a critical contributor to stimulating the rapid growth of entire economies. It is argued that in a modern economy, knowledge is the most important resource wit
This text for students and practicing managers explains how knowledge can be used to underpin and enhance the marketing management function within organizations. After an introduction to the concept of knowledge and the management of process, the book loo

Buy Digital USD$99.99

Book Categories

Authors

1 Knowledge and the organisation 1
2 Marketing and the application of knowledge 22
3 The advent of e-commerce 42
4 Mapping knowledge systems 63
5 Internal competence 85
6 Knowledge-based positioning 108
7 Constructing knowledge plans 127
8 Product knowledge and innovation 150
9 Knowledge provision through promotion 176
10 Pricing and distribution 196
11 Managing services and customer relationships 217
12 Process implementation 235

Title: Knowledge-Based Marketing: The 21st Century Competitive Edge

Manufacturer:

SAGE Publishing

Item Number: 9781412900034

Publication Date: April 2004

Number: 1

Product Description: Full Name: Knowledge-Based Marketing: The 21st Century Competitive Edge; Short Name:Knowledge-Based Marketing

Universal Product Code (UPC): 9781412900034

WonderClub Stock Keeping Unit (WSKU): 9781412900034

Rating: 4/5 based on 2 Reviews

Image Location: https://wonderclub.com/images/covers/00/34/9781412900034.jpg

Category: Media >> Books

Weight: 0.200 kg (0.44 lbs)

Width: 6.760 cm (2.66 inches)

Heigh : 9.520 cm (3.75 inches)

Depth: 0.640 cm (0.25 inches)

Date Added: August 25, 2020, Added By: Ross

Date Last Edited: August 25, 2020, Edited By: Ross

Price	Condition	Delivery	Seller	Action
$99.99	Digital	Arrives between May 4 - Jun 3 Login to your account for a direct download. Some files are emailed from Dropbox. Continent $0.00 - World $0.00	WonderClub (9296 total ratings)

Question Concerning Knowledge-Based Marketing

Ask a Question about Knowledge-Based Marketing

No Question found!

Read Reviews for Knowledge-Based Marketing: The 21st Century Competitive Edge Write review

Raymond Power

reviewed Knowledge-Based Marketing: The 21st Century Competitive Edge on February 04, 2018

Knowledge-Based Marketing: The 21st Century Competitive Edge

I'm reading this purely for fun...

You must be logged in to add to Wishlist

This item is in your Wish List

This item is in your Collection

This Item is in Your Inventory

You must be logged in to review the products

Knowledge-Based Marketing: The 21st Century Competitive Edge, In recent years even governments around the world are beginning to understand that knowledge is a critical contributor to stimulating the rapid growth of entire economies. It is argued that in a modern economy, knowledge is the most important resource wit, Knowledge-Based Marketing: The 21st Century Competitive Edge

Add Knowledge-Based Marketing: The 21st Century Competitive Edge, In recent years even governments around the world are beginning to understand that knowledge is a critical contributor to stimulating the rapid growth of entire economies. It is argued that in a modern economy, knowledge is the most important resource wit, Knowledge-Based Marketing: The 21st Century Competitive Edge to the inventory that you are selling on WonderClub

Add Knowledge-Based Marketing: The 21st Century Competitive Edge, In recent years even governments around the world are beginning to understand that knowledge is a critical contributor to stimulating the rapid growth of entire economies. It is argued that in a modern economy, knowledge is the most important resource wit, Knowledge-Based Marketing: The 21st Century Competitive Edge to your collection on WonderClub

Knowledge-Based Marketing: The 21st Century Competitive Edge Book

Book Categories

Authors

SAGE Publishing

Question Concerning Knowledge-Based Marketing

Read Reviews for Knowledge-Based Marketing: The 21st Century Competitive Edge Write review

Login

Complaints

Blog

Games

Digital Media

Souls

Obituary

Contact Us

FAQ

You must be logged in to add to Wishlist

This item is in your Wish List

This item is in your Collection

This Item is in Your Inventory

You must be logged in to review the products

1	Knowledge and the organisation	1
2	Marketing and the application of knowledge	22
3	The advent of e-commerce	42
4	Mapping knowledge systems	63
5	Internal competence	85
6	Knowledge-based positioning	108
7	Constructing knowledge plans	127
8	Product knowledge and innovation	150
9	Knowledge provision through promotion	176
10	Pricing and distribution	196
11	Managing services and customer relationships	217
12	Process implementation	235