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Contents: Preface. Part I: Introduction. An Overview of Corporate Public Affairs. Part II: Interest Group Strategies. Interest Group Strategies and Forms of Opinion Leader Communication. Conflict Resolution: Mediation and Negotiation. Part III: Media Strategies. Proactive Media Relations. Gaining Semicontrol Over the Media: Broadcast Appearances. Gaining Complete Control Over the Media: Advocacy Advertising. Holding the Media Accountable and Suing. Bypassing the News Media: Direct Communication. Part IV: Governmental Strategies. Direct Lobbying. Grassroots Lobbying. Electoral Activities. Litigation Communication. Part V: Dominance Versus Competition. Ascendancy of Corporate Power. Constructing a Competitive Political Marketplace. Heeding the Public Interest.
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Add Corporate Public Affairs, Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations depart, Corporate Public Affairs to the inventory that you are selling on WonderClubX
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Add Corporate Public Affairs, Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations depart, Corporate Public Affairs to your collection on WonderClub |