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Contents: Preface. Introduction. Part I: Media Powers. The Mass Media Responsibility. Mass Media Use. Mass Media Selecting and Framing. Part II: The Internal Mass Media Organization. Establishing the Mass Media Organization: Routines, Branding, and Promotion. Ownership. Day-to-Day Decision-Makers. Part III: The External Mass Media Organization: Constituency Groups. Mass Media Organization Interaction With Content Providers. Advertisers. Audience. Conclusion. Tables. Figures.
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