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Introduction 1
Overview of Communication and Health 3
Arguments for the Need to Study Health Communication 4
Defining Health Communication 5
A Brief History of Health Communication Research 6
Current Challenges to the Healthcare System and the Role of Health Communication Research 9
Overview of the Book 12
Summary 14
Interpersonal Perspectives 17
Provider-Patient Communication 19
Provider and Patient Views of Health and Healthcare 20
Provider Perspective 20
Patient Perspective 27
Provider-Patient Interaction 32
Improving Provider-Patient Communication 35
Outcomes of Provider-Patient Communication 37
Communication and Medical Malpractice Lawsuits 39
Summary 40
Caregiving and Communication 46
Caregiving 47
Hospice and Palliative Care 54
Attitudes Towards Death and Dying 60
Summary 65
Social, Cultural, and Organizational Contexts 73
Social Support and Health 75
Types and Functions of Social Support 76
Models of Social Support and Health 79
Perceptions of Support Providers 83
Strong Tie Versus Weak Tie Support Networks 85
The Role of Communication in the Social Support Process 87
Support Groups for People with Health Concerns 89
Communication Processes within Support Groups 92
Summary 95
Culture and Diversity Issues in Healthcare 101
Patient Diversity 102
Cultural Differences in Concepts of Health and Medicine 103
Recognizing Cultural Diversity in Health Beliefs 106
Alternative Medicine 107
Spirituality, Culture, and Health 110
Social Implications of Illness 112
Changing Social Perceptions of Health Issues through Communication 115
Provider Diversity 118
Summary 119
Communication and Healthcare Organizations 126
Healthcare Organizations as Systems 127
Types of Healthcare Organizations 130
Communication within Healthcare Organizations 132
Healthcare Organization Culture 135
Influences on Healthcare Organization Communication 137
Provider Stress, Conflict, and Support within Healthcare Organizations 145
Summary 148
Influences of Technologies and Media 153
New Technologies and Health Communication 155
Health Information on the Internet 156
New Technologies and Patient-Patient Communication 159
New Technologies and Provider-Provider Communication 162
New Technologies and Provider-Patient Communication 168
New Technologies and Health Campaigns 172
Summary 173
Mass Communication and Health 179
Two Perspectives of Media Influence 180
Needs Fulfilled by the Mass Media Concerning Health 181
Media Usage, Health Portrayals, and Health Behaviors 184
Health News Stones in the Media 193
Summary 197
Risk, Campaigns, Communities, and Teams 205
Risk and Crisis Communication 207
Defining Risk Communication 208
Global and Large-Scale Health Threats 209
At-Risk Communities within the United States 216
Communication Strategies for Addressing Health Risks 220
Community-Based Health Initiatives for At-Risk or Marginalized Populations 224
Risk Communication Strategies at the Provider-Patient Level 226
Summary 228
Health Campaigns and Community Health Initiatives 233
Campaign Goals 234
Theoretical Approaches to Health Campaigns 235
The Process of Conducting a Health Campaign 243
Formative Campaign Evaluation 254
Summary 257
Interdisciplinary Healthcare Teams 262
Diversity of Healthcare Professionals 262
Importance of Interdisciplinary Teams 263
Continuum of Healthcare Teams 265
Model of Synergistic Healthcare Teams 267
Summary 281
Contexts, Challenges, and Choices 285
Emerging Health Communication Contexts and Challenges 287
Health Literacy 287
Breaking Bad News 289
Health Communication and Older Adults 293
Summary 307
Index 321
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