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Pt. A Understanding Fashion Marketing 1
1 An Introduction to Fashion Marketing Mike Easey Easey, Mike 3
2 The Fashion Market and the Marketing Environment Christine Sorensen Sorensen, Christine 18
Pt. B Understanding and Researching the Fashion Purchaser 61
3 The Fashion Consumer and Organizational Buyer Mike Easey Easey, Mike 63
4 Fashion Marketing Research Patricia Gray Gray, Patricia 97
Pt. C Target Marketing and Managing the Fashion Marketing Mix 129
5 Segmentation and the Marketing Mix Mike Easey Easey, Mike Christine Sorensen Sorensen, Christine 131
6 Designing and Marketing Fashion Products Sheila Atkinson Atkinson, Sheila Mike Easey Easey, Mike 145
7 Pricing Garments and Fashion Services Mike Easey Easey, Mike 177
8 Fashion Distribution John Willans Willans, John 196
9 Fashion Marketing Communications Gaynor Lea-Greenwood Lea-Greenwood, Gaynor 218
10 Fashion Marketing Planning Mike Easey Easey, Mike 238
Glossary of Fashion Marketing Terms 251
Index 257
| Price | Condition | Delivery | Seller | Action |
| $99.99 | Digital |
| WonderClub |
Judy Yost
reviewed Fashion Marketing on October 18, 2014
Fashion Marketing
Such an earnest look at this odd pocket of fashion. I kept trying to read the essay that launches the book, but the almost-scholarly prose just couldn't quite hold my attention. But you have to read it (or at least some of it) to make any sense of the photos that fill the book, in all their full-color full-bleed glory.
Is this what Syrian women look like? No, these are not Syrian women. Syrian women are not allowed to be photographed in such naughtiness. These are women from Eastern Europe, modeling lingerie that Syrian men want to see their Syrian women wear, but only in private.
Who are those terse men? Oh, they are the designers.
If I had to live in this world I'd explode. Thank you, however, for this book, and the chance to sense that anew.
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Add Fashion Marketing, 'Clothing that is not purchased or worn is not fashion' (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a , Fashion Marketing to the inventory that you are selling on WonderClubX
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Add Fashion Marketing, 'Clothing that is not purchased or worn is not fashion' (to paraphrase Armani) Knowledge of marketing is essential to help ensure success and reduce the risk of failure in fashion. For the designer starting up in business, this book offers a , Fashion Marketing to your collection on WonderClub |
