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Book Categories |
1 | Are you ready to play? : the global gaming phenomenon | 1 |
2 | Scoping the map : gaming today | 11 |
3 | Target identified ... deploy weapons : brands in the gaming arena | 27 |
4 | All work and no play? : culture and gaming | 43 |
5 | Behind the avatar : who plays games? | 53 |
6 | Hankook Igyora! : the future of gaming | 71 |
7 | Morphing giants : how the gaming industry will evolve | 87 |
8 | Press "start" to play : leveraging gaming for your brand | 101 |
9 | Brands and gaming : FAQs | 119 |
App. 1 | Gaming genres | 127 |
App. 2 | Main games publishers | 141 |
App. 3 | Glossary of gaming terms | 143 |
Added value | ||
B.I.G. (brands in gaming) |
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Add Brands and Gaming: The Computer Gaming Phenomenon and the Impact of Brands on Gaming, The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the fast, Brands and Gaming: The Computer Gaming Phenomenon and the Impact of Brands on Gaming to the inventory that you are selling on WonderClubX
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Add Brands and Gaming: The Computer Gaming Phenomenon and the Impact of Brands on Gaming, The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the fast, Brands and Gaming: The Computer Gaming Phenomenon and the Impact of Brands on Gaming to your collection on WonderClub |