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Brands and Gaming: The Computer Gaming Phenomenon and the Impact of Brands on Gaming Book

Brands and Gaming: The Computer Gaming Phenomenon and the Impact of Brands on Gaming
Brands and Gaming: The Computer Gaming Phenomenon and the Impact of Brands on Gaming, 
The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the fast, Brands and Gaming: The Computer Gaming Phenomenon and the Impact of Brands on Gaming has a rating of 2.5 stars
   2 Ratings
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Brands and Gaming: The Computer Gaming Phenomenon and the Impact of Brands on Gaming, The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the fast, Brands and Gaming: The Computer Gaming Phenomenon and the Impact of Brands on Gaming
2.5 out of 5 stars based on 2 reviews
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Digital Copy
PDF format
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Original Magazine
Physical Format

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  • Brands and Gaming: The Computer Gaming Phenomenon and the Impact of Brands on Gaming
  • Written by author David Nichols
  • Published by Palgrave Macmillan, March 2006
  • The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the fast
  • This is the first major study of brands in the computer gaming industry and shows the huge opportunities for brand development.
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Book Categories

Authors

1Are you ready to play? : the global gaming phenomenon1
2Scoping the map : gaming today11
3Target identified ... deploy weapons : brands in the gaming arena27
4All work and no play? : culture and gaming43
5Behind the avatar : who plays games?53
6Hankook Igyora! : the future of gaming71
7Morphing giants : how the gaming industry will evolve87
8Press "start" to play : leveraging gaming for your brand101
9Brands and gaming : FAQs119
App. 1Gaming genres127
App. 2Main games publishers141
App. 3Glossary of gaming terms143
Added value
B.I.G. (brands in gaming)


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Brands and Gaming: The Computer Gaming Phenomenon and the Impact of Brands on Gaming, 
The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the fast, Brands and Gaming: The Computer Gaming Phenomenon and the Impact of Brands on Gaming

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Brands and Gaming: The Computer Gaming Phenomenon and the Impact of Brands on Gaming, 
The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the fast, Brands and Gaming: The Computer Gaming Phenomenon and the Impact of Brands on Gaming

Brands and Gaming: The Computer Gaming Phenomenon and the Impact of Brands on Gaming

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Brands and Gaming: The Computer Gaming Phenomenon and the Impact of Brands on Gaming, 
The computer gaming industry is bigger than the film and music industries and is growing faster than both of them put together. The industry is also changing fast. The typical computer gamer is in his mid 20s and female gamers make up one of the fast, Brands and Gaming: The Computer Gaming Phenomenon and the Impact of Brands on Gaming

Brands and Gaming: The Computer Gaming Phenomenon and the Impact of Brands on Gaming

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