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Book Categories |
1 | Introduction | 1 |
2 | Branding - the driver of a successful business strategy | 13 |
3 | Transforming how we understand Asian cultures and consumers | 31 |
4 | Asian country branding | 56 |
5 | Celebrity branding in Asia | 74 |
6 | Asian brand strategy | 96 |
7 | Successful Asian brand cases | 129 |
8 | Aspiring Asian brand cases | 161 |
9 | 10 steps to build an Asian brand | 191 |
10 | Asian brands toward 2020 - a new confidence in the boardroom | 215 |
11 | Conclusion | 236 |
App | Interbrand brand valuation |
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Add Asian Brand Strategy: How Asia Builds Strong Brands, Towards 2020, a rapid changing landscape will emerge in Asia where the opportunities for Asian companies to benefit from international branding efforts will be larger than ever before. The growing emphasis on shareholder value and brand strategy to d, Asian Brand Strategy: How Asia Builds Strong Brands to the inventory that you are selling on WonderClubX
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Add Asian Brand Strategy: How Asia Builds Strong Brands, Towards 2020, a rapid changing landscape will emerge in Asia where the opportunities for Asian companies to benefit from international branding efforts will be larger than ever before. The growing emphasis on shareholder value and brand strategy to d, Asian Brand Strategy: How Asia Builds Strong Brands to your collection on WonderClub |