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Ch. 1 | An expanded view of multinational corporation diversification | 1 |
Ch. 2 | Geographic scope : the impact of location on MNC performance | 9 |
Ch. 3 | Alliance networks : a new dimension of diversification | 32 |
Ch. 4 | Product diversity : the traditional view of business diversification | 58 |
Ch. 5 | Patterns of multinational corporation diversification | 69 |
Ch. 6 | Drawing the pieces together | 78 |
App | A note on measuring MNC diversification |
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