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List of Tables vii
List of Figures ix
Gunter Schmolders and Economic Psychology: an Introduction Bjorn Frank Erich Kirchler 1
Methodology: the long way towards empirical research 2
Plan of the book 4
Schmolders and public finance today 6
Acknowledgements 13
References 13
Economic Psychology$dEditors' remarks 17
Man as a social being 17
A contrasting programme to rational theory 26
Introduction 26
From historicism to prediction 32
Borrowed from psychology? 35
Socio-economic behaviour research 39
The Private Household 49
How money is managed in private households 49
The head of the house and the housewife 49
Joint preferences 56
Income as a characteristic and a determining cause of behaviour in households 62
Thrift 69
Rationality and the household budget 77
The goals of household budget management 85
A behavioural approach to monetary theory 89
Introduction 89
The theoryof money 90
Monetary theory and empirical research 93
Consequences for monetary theory and policy 116
Level of aspiration and consumption standard: some general findings (with Bemd Bievert) 124
The Entrepreneur 136
Entrepreneurial behaviour 136
The entrepreneur in the economy and in the society of the Federal Republic of Germany 149
Psychology of Taxation and Public Finance 157
Fiscal psychology: a new branch of public finance 157
Tax morale and tax resistance 164
Tax justice 178
The German tax mentality 186
Tax mentality in international comparison - an overview 192
A theory of incentive taxation in the process of economic development 198
Psychology and Macroeconomics 211
The problem of economic prognosis 211
The liquidity theory of money 219
Notes 229
Index 246
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