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Breaking Through : Implementing Customer Focus in Enterprises Book

Breaking Through : Implementing Customer Focus in Enterprises
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Breaking Through : Implementing Customer Focus in Enterprises, In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement custo, Breaking Through : Implementing Customer Focus in Enterprises
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  • Breaking Through : Implementing Customer Focus in Enterprises
  • Written by author Sandra Vandermerwe
  • Published by Palgrave Macmillan, 2004/06/04
  • In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement custo
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Book Categories

Authors

Introduction
• The Model
• The Awakening
• Create Discomfort
• Lay the Foundation
• The Discovery
• Articulate the Space
• Uncover the Opportunities
• The Story
• Build a Compelling Case
• Work the Numbers
• The Engagement
• Model the Concept
• Get the Take-Up
• The Monetization
• Gather Momentum
• Absorb the Learning


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Breaking Through : Implementing Customer Focus in Enterprises, 
In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement custo, Breaking Through : Implementing Customer Focus in Enterprises

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Breaking Through : Implementing Customer Focus in Enterprises, 
In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement custo, Breaking Through : Implementing Customer Focus in Enterprises

Breaking Through : Implementing Customer Focus in Enterprises

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Breaking Through : Implementing Customer Focus in Enterprises, 
In this book the author brings together distinctive and cutting edge work based upon her own research and work with leading companies in the overlapping areas of strategy, marketing and innovation to provide a new and dynamic model to implement custo, Breaking Through : Implementing Customer Focus in Enterprises

Breaking Through : Implementing Customer Focus in Enterprises

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